Cases in Contemporary Strategy Analysis / Edition 2

Cases in Contemporary Strategy Analysis / Edition 2

by Robert M. Grant
     
 

ISBN-10: 0631213600

ISBN-13: 9780631213604

Pub. Date: 11/01/1999

Publisher: Wiley

Used in conjuction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining current business theory in the context of real business situations.


  • New, in-depth international cases, with a focus on today’s technological advances.
  • Can be used
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Overview

Used in conjuction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining current business theory in the context of real business situations.


  • New, in-depth international cases, with a focus on today’s technological advances.
  • Can be used alongside the best-selling textbook Contemporary Strategy Analysis, 4th edition or as a stand-alone text due to its broad view.
  • Cases include Madonna, The U.S airline industry, Wal-Mart, On-line broking strategies, Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, the Virgin Group and others.

Product Details

ISBN-13:
9780631213604
Publisher:
Wiley
Publication date:
11/01/1999
Edition description:
Older Edition
Pages:
392
Product dimensions:
6.85(w) x 9.76(h) x 0.89(d)

Related Subjects

Table of Contents

1Madonna1
2Laura Ashley Holdings plc : the battle for survival11
3The US airline industry in 200427
4Ford and the world automobile industry44
5Wal-Mart, Stores, Inc., March 200467
6Eastman Kodak : meeting the digital challenge93
7Organizational restructuring within the Royal Dutch/Shell Group117
8Harley-Davidson, Inc., February 2004143
9Online broking strategies : surviving the downturn at Merrill Lynch, Charles Schwab, and E[superscript *]trade167
10EMI and the CT scanner [A] and [B]185
11Rivalry in video games211
12Eni SpA : building an international energy major233
13Birds Eye and the UK frozen food industry266
14Euro Disney : from dream to nightmare, 1987-94279
15Richard Branson and the Virgin Group of Companies in 2004308
16General Electric : life after Jack336
17AES Corporation : rewriting the rules of management354

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