Cases in Electronic Commerce / Edition 1

Cases in Electronic Commerce / Edition 1

by Sidney Laurence Huff, H, Peter Newson, Scott L. Schneberger
     
 

Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and… See more details below

Overview

Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

Product Details

ISBN-13:
9780072375169
Publisher:
McGraw-Hill Companies, The
Publication date:
11/28/1999
Edition description:
Older Edition
Pages:
480
Product dimensions:
7.42(w) x 9.20(h) x 0.73(d)

Related Subjects

Table of Contents

Preface
Ch. 1Introduction1
Ch. 2The Roots of Electronic Commerce13
Ch. 3Electronic Commerce Infrastructure62
Ch. 4The ISP Business - Internet Service Providers97
Ch. 5Electronic Commerce - Services155
Ch. 6Electronic Commerce - Products223
Ch. 7Internet Payment Mechanisms301
Ch. 8Financial Services and Electronic Commerce345
Ch. 9Electronic Commerce Marketing385
Ch. 10Business-to-Business Electronic Commerce and Virtual Organizations405
Ch. 11Critical Success Factors for Electronic Commerce450
Index463

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