Cases in Electronic Commerce / Edition 1

Cases in Electronic Commerce / Edition 1

by Sidney Laurence Huff, H, Peter Newson, Scott L. Schneberger
     
 

ISBN-10: 0072375167

ISBN-13: 9780072375169

Pub. Date: 11/28/1999

Publisher: McGraw-Hill Companies, The

Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and

Overview

Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

Product Details

ISBN-13:
9780072375169
Publisher:
McGraw-Hill Companies, The
Publication date:
11/28/1999
Edition description:
Older Edition
Pages:
480
Product dimensions:
7.42(w) x 9.20(h) x 0.73(d)

Related Subjects

Table of Contents

1. Introduction2. E-Commerce Infrastructure HighWired.com: Hardware Decisions WaveRider Communications Inc.: The Wireless Last Mile Canadian Imperial Bank of Commerce Wireless Strategy Cisco Systems Inc.: Managing Corporate Growth Using an Intranet 3. Sourcing of E-Commerce Capabilities OP4.com: Choosing a Website Design Agency Enerline Restorations Inc.: Stay with an ASP? SalesDriver: The Lorimer Request 4. Financial Systems and Choices CYBERplex Interactive Media Grocerygateway.com First Virtual Holdings Incorporated (A) Banking on the Internet: The Advance Bank in Germany 5. Business-to-Consumer E-Commerce HomeGrocer.com Looks.com (A): Building Asia's First Health, Beauty and Fashion E-Tailer Blinds To Go: Evaluating the BlindsToGo.com Retail E-Commerce Venture 6. Business-to-Business E-Commerce and E-Commerce Strategy Ford Motor Company: Supply Chain Strategy Metropolitan Life Insurance: E-Commerce E-Lance.com: Preventing Disintermediation (and more...)

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