Cases in Hospitality and Tourism Management / Edition 1

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Overview

Learners new to the hospitality and tourism field will benefit from the experienced educators and ex-industry employers who created the cases compiled in this unique book. The virtual exposure found in its case study experiences will enhance careers in hospitality and tourism fields.

Twenty-three interesting cases in the businesses of food service, lodging, resort and club management, and tourism provide readers with insight to various management styles as well as to the versatility necessary for managing in the industry. The book also contains case objectives and outcomes.

Forindividuals interested in working in the hospitality and tourism industry.

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Product Details

  • ISBN-13: 9780131700758
  • Publisher: Prentice Hall
  • Publication date: 5/10/2005
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 128
  • Product dimensions: 6.85 (w) x 8.89 (h) x 0.47 (d)

Table of Contents

Table of Contents

Cases in Food Service Management

  • Menu Extensions in a Fast Food Operation, Amy Allen-Chabot Ph.D, RD, Assistant Professor, Anne Arundel Community College
  • The Waitress with a Nose Ring, Susan Kosharek, MS, RD, LD, private practice
  • Menu changes resulting from food delivery shortages, Amy Allen-Chabot Ph.D, RD, Assistant Professor, Anne Arundel Community College
  • The Case of the Excessively Busy Line Co., George Alexakis Ed.D., Lecturer Business and Hospitality Administration, Nova Southeastern University
  • The Redesign of a School Cafeteria, Robert M. O’Halloran, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis
  • The Employee Whose Personal Habits Defy Sanitation Guidelines, Linda Kautz Osterkamp, PhD, RD, FADA Nutrition Consultant and Adjunct Faculty, University of Arizona
  • Marketing Ingenuity & Product Development, Robert M. O’Halloran, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis
  • Vending Opportunities, Robert M. O’Halloran, Ph.D., & Cynthia S. Deale, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis
  • The Buses are coming! A Management Planning Case Study, Oscar Oberkircher, MS, Lecturer: Human Ecology Department, Oneonta State College
  • Rebidding the Contract, Robert M. O’Halloran, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis

Cases In Lodging

  • Leadership Expectations at the Benson Hotel, Matthew Sorensen MA, MHCIMA, CHE, Instructor, Hospitality Management, Bermuda College
  • Labor Productivity - a Hotel Case Study, Dolf Mogendorff, Ph.D., Research Director and Raymond Simonds, Business Development Director, Eproductive Ltd, Surrey, United Kingdom.
  • Partnership Marketing: The Forte Hotels Exemplar, William Hsu, M.S., Brigham Young University Hawaii and Robert M. O’Halloran, Ph.D. Kemmons Wilson School of Hospitality & Resort Management, University of Memphis
  • Hotel Recruitment in a Rural Environment: Making Lemonade from Lemons David M. Hensarling, M.S., State University of New York/ Plattsburgh
  • Franchise Services Evaluation, Robert M. O’Halloran, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis
  • The Madison Hotel in Memphis: A case study in the creation and development of a boutique hotel, John Hurley, M.S., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis

Cases in Resort & Club Management

  • A Fresh Start at the Rainbow Golf Resort, Matthew Sorensen MA, MHCIMA, CHE, Instructor, Hospitality Management, Bermuda College
  • Blue Thistle Country Club, Edward Merritt, Ph.D., Collins School of Hospitality Management, California Polytechnic and State University Pomona
  • Work Morale and Motivation, Ronnie J. M. Yeh, Ph.D. Assistant Professor, Hospitality Foodservice & Hotel Management, Department of Family and Consumer Sciences, California State University, Long Beach

Cases in Tourism

  • The Adirondacks: Human & Nature Tourism Partnership, Robert M. O’Halloran, Ph.D. & Cynthia S. Deale, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis
  • Developing Jordanian Tourism Products and Services, Robert M. O’Halloran, Ph.D. & Cynthia S. Deale, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis
  • Mount Evans Scenic Byway: "Is It Being Loved to Death? Or is this a Business Opportunity? Robert M. O’Halloran, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis
  • Border Tourism Synergies in the North Country: (New York and Quebec) Robert M. O’Halloran, Ph.D., & Cynthia S. Deale, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis

Cases by Business Type

Food Service

  • Menu Extensions in a Fast Food Operation
  • The Waitress with a Nose Ring
  • Menu changes resulting from food delivery shortages
  • The Case of the Excessively Busy Line Cook
  • The Redesign of a School Cafeteria
  • The Employee Whose Personal Habits Defy Sanitation Guidelines
  • Marketing Ingenuity & Product Development
  • The Buses are coming! A Management Planning Case Study
  • Vending Opportunities
  • Rebidding the Contract

Lodging

  • The Madison Hotel in Memphis: A case study in the creation and development of a boutique hotel
  • Leadership Expectations at the Benson Hotel
  • Partnership Marketing: The Forte Hotels Exemplar
  • Franchise Services Evaluation
  • Hotel Recruitment in a Rural Environment: Making Lemonade from Lemons
  • Labor Productivity - a Hotel Case Study

Resort & Club Management

  • Blue Thistle Country Club
  • A Fresh Start at the Rainbow Golf Resort
  • Work Morale and Motivation

Tourism

  • The Adirondacks: Human & Nature Tourism Partnership
  • Developing Jordanian Tourism Products and Services
  • Mount Evans Scenic Byway: "Is It Being Loved to Death? Or is this a Business Opportunity?

Border Tourism Synergies in the North Country: (New York and Quebec)

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