Cases in International Marketing / Edition 2

Cases in International Marketing / Edition 2

by Jean-Pierre Jeannet
     
 

ISBN-10: 0130374741

ISBN-13: 9780130374745

Pub. Date: 10/11/1994

Publisher: Prentice Hall Professional Technical Reference

Product Details

ISBN-13:
9780130374745
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
10/11/1994
Edition description:
2nd ed
Pages:
461
Product dimensions:
7.02(w) x 9.29(h) x 0.70(d)

Related Subjects

Table of Contents

I. THE INTERNATIONAL MARKETING ENVIRONMENT.

Case 1. Skisailer.
Cases 2A, B, C, and D, Porsche AG.
Case 3. DowBrands Ziploc…®.

II. CHALLENGES IN EMERGING MARKETS.

Case 4. Wiltech India Limited.
Case 5. P.T. Food Specialities, Indonesia (FSI).
Case 6. Ericsson do Brasil.

III. MARKETING IN EASTERN EUROPEAN MARKETS.

Case 7. Iskra Power Tools.
Case 8. Sony in Poland.
Case 9. Bolshevichka Apparel Company: Managing in Perestroika.

IV. THE CHALLENGE TO MARKET IN JAPAN.

Case 10. Kirin Brewery Co. Ltd.: The Dry Beer War.
Case 11. Philip Morris K.K.
Case 12. Lestra Design.
Case 13. Delissa in Japan.

V. THE PAN-EUROPEAN CHALLENGE.

Case 14. Nokia Data.
Case 15. Pharma Swede: Gastirup.
Cases 16A and B. Alto Chemicals Europe.

VI. THE GLOBAL CHALLENGE.

Case 17. Black & Decker International: Globalization of the Hardware Line.
Case 18. Worldwide Robotics Industry, 1987.
Cases 19A and B. Asea Robotics AB.
Case 20. The World Paint Industry.
Case 21. ICI Paints (A): Strategy for Globalization.

VII. THE MANAGERIAL CHALLENGE: IMPLEMENTING INTERNATIONALMARKETING PROGRAMS.

Case 22. Pakkasakku OY: Communicating with Customers.
Case 23. Mediquip S.A. (R).
Case 24. Club Med España.
Case 25. Libby's Beverages: Um Bongo Fruit Drink.
Case 26. Alliance ANDIV.

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >