Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition, the text portion now contains the best coverage of the resource-based view of the firm, keeping up Thompson/Strickland’s Strategic Management commitment to currentness in thought, excellence in package, and reliability overall.
A Guide to Case Analysis
Section A: The Manager as Chief Strategy-Maker and Strategy Implementer
Case 1*: America On-Line, Inc.
Case 2*: Ben & Jerry’s Homemade, Inc.
Case 3*: Andrew S. Grove: CEO of Intel Corp.
Case 4: The Fudge Cottage
Case 5: Cineplex Odeon (B)
Section B: Crafting Strategy in Single Business Companies
Case 6*: Cannondale Corporation and the Mountain Bike Industry
Case 7*: Cuchara Valley Ski Resort
Case 8*: Calloway Golf Company
Case 9: Ryka, Inc.
Case 10: Video Concepts
Case 11*: Nintendo vs. SEGA (A): The Videogame Industry
Case 12: Nintendo vs. SEGA (B): The Videogame Wars
Case 13*: Pasta Perfect, Inc.
Case 14: Coral Divers Resort
Case 15: FedEx vs. UPS: The War in Package Delivery
Case 16*: Quaker Oats Company, Gatorade, and Snapple Beverage
Case 17: Jim Thompson Thai Silk Company
Case 18*: Whirlpool Corporation
Section C: Crafting Strategy in Diversified Companies
Case 19*: PepsiCo, Inc.
Case 20*: Bombardier, Ltd. (B)