Cases in Strategic Management: An Integrated Approach / Edition 9

Cases in Strategic Management: An Integrated Approach / Edition 9

by Charles W. L. Hill, Gareth Jones
     
 

ISBN-10: 0538752300

ISBN-13: 9780538752305

Pub. Date: 10/14/2009

Publisher: Cengage Learning


This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases.

Overview


This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the Ninth Edition of Strategic Management features an increased emphasis on the changing global economy and its role in strategic management. The high-quality case study program contains 30 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text or the core case text.

Product Details

ISBN-13:
9780538752305
Publisher:
Cengage Learning
Publication date:
10/14/2009
Series:
Strategic Management Series
Edition description:
New Edition
Pages:
440
Product dimensions:
7.90(w) x 9.90(h) x 0.70(d)

Table of Contents


Section A: BUSINESS LEVEL CASES: DOMESTIC AND GLOBAL. 1: Wynn Resorts, Ltd. C13. 2: Bally Total Fitness C27. 3: The Comeback of Harley Davidson, 1985-2008 C41. 4: Apple In 2008 C59. 5: Internet Search and the Google Juggernaut C75. 6: Intel Corporation: 1968-2008 C92. 7: SGI Versus Dell: Competition In Server And Cloud Computing C105. 8: The Home Video Game Industry: Atari Pong To the Nintendo Wii C113. 9: Charles Schwab C131. 10: McDonald's And Its Critics: 1973-2009 C146. 11: Nucor in 2009 C159. 12: Satellite Radio (A): XM Versus Sirius C182. 13: Satellite Radio (B): XM and Sirius C192. 14: Facebook C195. 15: Tivo, Inc: Tivo Versus Cable And Satellite DVR - The Talkativo C211. 16: The Global Automobile Industry in 2009 C226. 17: Toyota In 2009: The Origin and Evolution of The World's Leading Automobile Manufacturer C238. 18: General Motors: From Birth to Bankruptcy in 2009 C252. 19: Tata Motors' Acquisition of Jaguar and Land Rover C264. 20: Infosys Consulting In 2006: Leading the Next Generation of Business and Information Technology Consulting C277. 21: Safeway, Walmart, and the Grocery Industry C299.

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