Cases in Strategic Marketing / Edition 1

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Overview

Cases in Strategic Marketing offers case studies that provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic and international companies. It also includes appendices covering case analysis, financial analysis, and oral presentations. Thus, this casebook is the ideal companion for a strategic marketing course.
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Product Details

  • ISBN-13: 9780130863591
  • Publisher: Pearson Education
  • Publication date: 1/7/2000
  • Edition number: 1
  • Pages: 610
  • Product dimensions: 8.24 (w) x 10.26 (h) x 1.17 (d)

Table of Contents

Pt. I Segmentation and Buyer Behavior
1 West Point Market 1
2 Trap-Ease America 11
3 The Cottages Resort and Conference Center 15
4 Polaroid and the Family Imaging Market 37
5 Multicon, Inc. 61
6 Smith's Home Foods 77
7 The Greensboro Housing Authority 83
Pt. II Industry Structure and Competitive Analysis
8 Sidethrusters 97
9 Gillette and the Men's Shaving Market 109
10 Enterprise Rent-A-Car: Selling the Dream 135
11 Scotia Aqua-Farms 141
12 Anheuser-Busch Dominates in the 1990's 157
13 American Greetings Faces New Challenges in the 1990's 185
14 Shades of Black 201
15 Supportive HomeCare: Positioning for the 1990's 215
16 Lowe's Companies, Battling Home Depot 231
Pt. III International
17 Kodak versus Fuji 239
18 Ito-Yokado Company 255
Pt. IV Product
19 Verbatim Challenges 3M for Market Leadership 281
20 Broderbund Software 297
21 Baxter: Scientific Products Division 323
Pt. V Price
22 Alma Products, Inc. 341
23 Southwestern Ohio Steel 345
Pt. VI Promotion
24 Jefferson-Pilot Corporation 357
25 Replacements Limited 381
26 Miami University: The Redskins Name Controversy 403
27 The O'Henry Hotel 413
Pt. VII Supply Chain and Distribution
28 FieldPro Manufacturing Company 429
29 Johnson & Quin: The Carling Printing and Graphics Decision 437
30 The David J. Joseph Company: The Henderson Shredder Project 455
31 Icon Acoustics: Bypassing Tradition 469
32 Chemical Additives Corporation - Specialty Products Group 473
33 Thai Chempest 487
Pt. VIII Ethics and Social Responsibility
34 Southwestern Ohio Steel, LP: The Matworks Decision 497
35 Starbucks Coffee Company: The Dorosin Issue 503
36 Hoechst-Roussel Pharmaceuticals, Inc.: RU486 513
Pt. IX Comprehensive Cases
37 Intermark: Designing UNICEF's Oral Rehydration Program in Zambia 529
38 Chateau des Charmes Wines, LTD 547
39 Schweppes Raspberry Ginger Ale 563
App. A Analyzing Strategic Marketing Cases 575
App. B Financial Analysis for Marketing Strategists 589
App. C Presenting Marketing Cases Orally 601
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