Cases in Strategic Marketing Management : An Integrated Approach / Edition 1

Cases in Strategic Marketing Management : An Integrated Approach / Edition 1

by William J. McDonald
     
 

ISBN-10: 0023794240

ISBN-13: 9780023794247

Pub. Date: 11/25/1997

Publisher: Pearson

The book and cases are designed to help readers gain an appreciation for the types of issues in marketing strategy management and develop the analytical and thinking skills necessary to make good decisions in real-world marketing situations. This paperback book offers a collection of marketing problem cases of actual firms, describes a methodology

Overview

The book and cases are designed to help readers gain an appreciation for the types of issues in marketing strategy management and develop the analytical and thinking skills necessary to make good decisions in real-world marketing situations. This paperback book offers a collection of marketing problem cases of actual firms, describes a methodology for analyzing cases, and provides accompanying sophisticated but user-friendly software (based on the methodology) that readers can use to work through the cases. Appropriate for those interested in Marketing Management and Marketing Strategy

Product Details

ISBN-13:
9780023794247
Publisher:
Pearson
Publication date:
11/25/1997
Pages:
360
Product dimensions:
7.04(w) x 9.20(h) x 0.60(d)

Table of Contents

Preface vii
CHAPTER 1 Strategic Marketing Management and Decision Making
1(5)
CHAPTER 2 The Case Method
6(3)
CHAPTER 3 Format for Case Analysis
9(23)
CHAPTER 4 Computer Analysis for Strategic Marketing Management
32(3)
CHAPTER 5 Financial Analysis for Strategic Marketing Management
35(4)
CHAPTER 6 Strategic Marketing Management Cases
39(250)
Product
39(67)
Case 1: MTV Networks
39(6)
Case 2: MicroProse, Inc.
45(23)
Case 3: Subway Sandwich Shops
68(10)
Case 4: Prodigy Services Company
78(7)
Case 5: Hasbro Toys
85(5)
Case 6: Lotus Development
90(8)
Case 7: Hilton Hotels
98(4)
Case 8: Fox Broadcasting
102(4)
Distribution
106(37)
Case 9: Avon Products, Inc.
106(9)
Case 10: CompUSA
115(5)
Case 11: Deal-A-Meal USA
120(10)
Case 12: TV Guide
130(4)
Case 13: Nu Skin International
134(9)
Promotion
143(40)
Case 14: L.A. Gear
143(10)
Case 15: Kmart Stores
153(9)
Case 16: Austin & Associates Marketing Services
162(9)
Case 17: National Rifle Association
171(6)
Case 18: National Football League
177(6)
Price
183(27)
Case 19: American Airlines
183(5)
Case 20: Microsoft Home
188(7)
Case 21: White Castle System, Inc.
195(9)
Case 22: Charles Schwab Investments
204(6)
International
210(31)
Case 23: Wal-Mart Stores
210(7)
Case 24: The NPD Group
217(6)
Case 25: Apple Computer Japan
223(8)
Case 26: Winston Management Services
231(10)
Comprehensive
241(48)
Case 27: American Express Travel Services
241(10)
Case 28: Bally's Health & Tennis Corporation
251(8)
Case 29: Apple Computer
259(7)
Case 30: First Fidelity Bank
266(5)
Case 31: Foote, Cone & Belding Communications, Inc.
271(9)
Case 32: Ford Taurus
280(9)
Appendix A: Case Analysis Exercises 289(14)
Appendix B: The Marketing Plan Analysis (MPAS) 303(44)
Index 347

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