More than 60% of CRM projects end in failure. Sometimes a company fails to secure buy-in from executives, while other times, a lack of clarity, vision or knowledge for how to build a CRM becomes debilitating. Other issues can include: siloed departments, data integrity concerns, or budget problems. However, what alternatives does a business have? If they don't implement a CRM, they are at risk of jeopardizing customer retention and market share. The truth is, when a CRM is implemented properly, it represents the voice of your customer. It enables every department to prioritize a customer-centric mindset, selling and supporting customers effectively. This books distills 10 years of experience implementing CRM successfully for companies of all sizes and industries to your fingertips. Learn how to communicate the value of a CRM, settle the age old debate of whether to build or buy a CRM, obtain access to detailed roadmaps of how to build your CRM system, and much more.
