Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

by David Meerman Scott
     
 

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Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web… See more details below

Overview

Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA.

Product Details

ISBN-13:
9781937290276
Publisher:
Information Today, Inc.
Publication date:
10/28/2005
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
280
File size:
7 MB

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