Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers [NOOK Book]

Overview


Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend...
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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

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Overview


Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA.
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Product Details

  • ISBN-13: 9781937290276
  • Publisher: Information Today, Inc.
  • Publication date: 10/28/2005
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 280
  • File size: 7 MB

Meet the Author


David Meerman Scott is the principal and creative director of Freshspot Marketing, a company specializing in using online content to market and sell products and services. He is the author of Eyeball Wars and a contributing editor at EContent Magazine. His writing has appeared in publications such as Competitive Intelligence, StreamingMedia, North American Review, and Metropolis. He lives in Lexington, Massachusetts.
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Sort by: Showing 1 Customer Reviews
  • Posted May 12, 2009

    more from this reviewer

    I Also Recommend:

    Content Is King

    The development of free, valuable content is a great strategy for creating a website or blog. "Cashing In With Content" provides a thorough overview of how to accomplish this. Twenty examples of various organizations who have successfully used this strategy to improve their businesses are provided with a corresponding collection of best practices and lessons learned. I highly recommend this book to those wishing to develop a high traffic website or seeking to transition their business from offline to online.

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