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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
     

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

5.0 3
by Drew Eric Whitman
 

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?

FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
FACT! Captions under photos get 200 percent greater readership than non-headline copy.
FACT! Ads with sale prices draw 20 percent more

Overview


Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?

FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
FACT! Captions under photos get 200 percent greater readership than non-headline copy.
FACT! Ads with sale prices draw 20 percent more attention.
FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.
FACT! Four-color ads are up to 45 percent more effective than black and white.

New York’s biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now—thanks to Cashvertising—you can, too. And it won’t matter one bit whether you’re a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you’re located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don’t cost a penny to use.

Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York’s top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell—or how you sell it, this practical, fast-paced book will teach you:

  • How to create powerful ads, brochures, sales letters, Websites, and more
  • How to make people believe what you say
  • “Sneaky” ways to persuade people to respond
  • Effective tricks for writing “magnetic” headlines
  • What mistakes to avoid...at all costs!
  • What you should always/never do in your ads
  • Expert formulas, guidance, tips and strategies

  • Editorial Reviews

    From the Publisher

    “Wow! Simply the most powerful advertising toolkit I’ve ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he’s clearly done his homework—I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error.”
    —Richard Bayan, author of Words Tha-t Sell

    Cashvertising is a virtual blueprint for persuading the consumer mind. It’s fast, fun, and a must-read for businesses in all industries.”
    —Roger Dawson, author of Secrets of Power Negotiating

    Product Details

    ISBN-13:
    9781601630322
    Publisher:
    Career Press, Incorporated
    Publication date:
    11/28/2008
    Pages:
    192
    Sales rank:
    321,561
    Product dimensions:
    5.90(w) x 8.90(h) x 0.50(d)

    Meet the Author


    Drew Eric Whitman (a.k.a. “Dr. Direct”) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country’s leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more. Whitman lives in Palm Desert, California. Visit the author's site for more info at cashvertising.com.

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    Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone 5 out of 5 based on 0 ratings. 3 reviews.
    Frostie More than 1 year ago
    Lots of good interesting stuff in that little paperback. Smart purchase for anyone wanting to sell something.
    RolfDobelli More than 1 year ago
    Selling is a basic human interaction. Yet, most professionals in advertising and related fields understand very little about what actually drives people to buy. In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles. His well-researched pointers will help you create ads that appeal to customers' deepest desires and impulses. Although Whitman's advice is applicable to all modes of advertising, he focuses on print advertising; thus, some readers might wish for more insights on Web copy or broadcasting. Still, getAbstract strongly recommends Whitman's compelling delivery of crucial advertising advice.
    RBS More than 1 year ago
    I've read alot of advertising books by alot of authors but this one really is worth the money because it tells you the mechanics of persuasion. It teaches all the psychological tricks that ad agencies use to persuade people to spend money. Who would have know there were so many things they do to influence people!? I like that this book doesn't waste timewith lots of stories that you dont want to read more than once---it is all meat, so to speak. Lots of books on the topic fill their pages with so much junk that the book could be boiled down to half the number of pages. No so with Cashvertising. Plus it's written in an entertaining way so it's fun to read. Bravo Drew Eric Whitman!