Casino Management: A Strategic Approach / Edition 1

Casino Management: A Strategic Approach / Edition 1

by Kathryn Hashimoto Ph.D.
     
 

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ISBN-10: 0131926721

ISBN-13: 9780131926721

Pub. Date: 01/11/2008

Publisher: Pearson

Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with

Overview

Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry.

Product Details

ISBN-13:
9780131926721
Publisher:
Pearson
Publication date:
01/11/2008
Series:
Casino Essential Series
Edition description:
New Edition
Pages:
432
Sales rank:
1,094,586
Product dimensions:
7.00(w) x 9.00(h) x 1.00(d)

Table of Contents

Table of Contents

PART ONE: INTRODUCTION

1. Introduction

PART TWO: EXTERNAL ENVIRONMENTS

2. Economic Environments

3. Social Environments

4. Culture and Technology

5. Casino Management and Politics

6. Legal Environment

PART THREE: EXTERNAL ENVIRONEMNTAL INFLUENCES

7. Consumer Behavior

8. Competition

PART FOUR: INTERNAL CONTROL

9. Product: Games & Statistics

10. Product: Organization

11. Pricing: Revenue Control

12. Pricing: Comps and Credit

13. Place

14. Promotions

PART FIVE: FUTURE

15. Future of Gamin

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