Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access ...code or dust jacket.Read moreShow Less
0131926721 Has moderate shelf wear & publisher's mark on edge. Slight wrinkling/discoloration to some pages, but does not affect readability. We are a tested and proven company ...with over 1,000,000 satisfied customers since 1997. We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.Read moreShow Less
0131926721 Has heavy shelf wear, but still a good reading copy. We are a tested and proven company with over 1,000,000 satisfied customers since 1997. We ship daily M-F. Choose ...expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.Read moreShow Less
Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry.