Casino Management: A Strategic Approach / Edition 1

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Overview

Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry. KEY TOPICS: Brings the casino industry into the business paradigm and offers a more strategic look at the casino segment of the hospitality industry. Offers sound coverage of strategic market planning and fundamental business theory. Examines the external and internal factors impacting casino management and the casino industry. Presents external factors influencing the casino industry such as economics, politics, social issues, consumer behavior and competition.
• Analyzes the internal controls that casinos use to modify or enhance the impacts: product, price, place, and promotions. Shows why casinos need to understand politics. Supplies casino managers with the basic understanding of how governments think when forming casino laws.
• Focuses on how and why governments do what they do, not just specific legislations and laws.
• Explores the impact geographic location, transportation, public relations, sales promotions, advertising and personal selling has on casino success. Uses vignettes to explore issues such as crisis management, the global market, the impact on Native Americans, security, and advertising.
• An excellent reference for casino managers.

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Product Details

  • ISBN-13: 9780131926721
  • Publisher: Prentice Hall
  • Publication date: 1/11/2008
  • Series: Casino Essential Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 432
  • Sales rank: 403,490
  • Product dimensions: 6.90 (w) x 9.00 (h) x 1.00 (d)

Table of Contents

Table of Contents

PART ONE: INTRODUCTION

1. Introduction

PART TWO: EXTERNAL ENVIRONMENTS

2. Economic Environments

3. Social Environments

4. Culture and Technology

5. Casino Management and Politics

6. Legal Environment

PART THREE: EXTERNAL ENVIRONEMNTAL INFLUENCES

7. Consumer Behavior

8. Competition

PART FOUR: INTERNAL CONTROL

9. Product: Games & Statistics

10. Product: Organization

11. Pricing: Revenue Control

12. Pricing: Comps and Credit

13. Place

14. Promotions

PART FIVE: FUTURE

15. Future of Gamin

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