Catalogby Carin Goldberg
Here, Goldberg noted, were consumer goods presented as icons: brassieres and girdles were wonders of engineering, water heaters
Carin Goldberg, ever on the lookout for useful images for her graphic projects, acquired a mail-order catalog dated winter 1951 to 1952. This two-pound "wish book" offered Americans everything they could ever need or hope to acquire.
Here, Goldberg noted, were consumer goods presented as icons: brassieres and girdles were wonders of engineering, water heaters displayed as if they were pieces of sculpture-hundreds of pages of clothes and appliances and tools elevated to stellar status. In this very personal selection of more than 60 of these images, she prompts one to wonder about the objects themselves, how they are presented, what they meant then and what they mean now.
Catalog is a jewel to hold, peruse, and enjoy. The book's stunning design features a specialty binding; the front cover is embellished simply by a custom metal plate bearing the title. For design aficionados, lovers of fashion, and students of visual culture, this sly celebration of American consumerism is a must-have item in itself.
Author Biography: Carin Goldberg is one of the most respected graphic designers working today. Her book jacket designs for clients such as Simon & Schuster, Random House, and Time Warner have twice earned her publishing's Literary Marketplace Award.
- Abrams, Harry N., Inc.
- Publication date:
- Product dimensions:
- 7.50(w) x 9.25(h) x 0.50(d)
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