Catalog Design: The Art of Creating Desire

Catalog Design: The Art of Creating Desire

by Dianna Edwards, Robert Valentine
     
 

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Catalog Design: The Art of Creating Desire profiles some of the most beautiful work, from some of the best designers, in the world. Include are Neiman Marcus (The Book), Takashimaya, Habitat (London), Martha by Mail, Interface North America, Banana Republic, Abercrombie & Fitch, Patagonia, and more.

Overview

Catalog Design: The Art of Creating Desire profiles some of the most beautiful work, from some of the best designers, in the world. Include are Neiman Marcus (The Book), Takashimaya, Habitat (London), Martha by Mail, Interface North America, Banana Republic, Abercrombie & Fitch, Patagonia, and more.

Editorial Reviews

Dianna Edwards and Robert Valentine effectively collaborate in Catalog Design: The Art Of Creating Desire to showcase some of the most effective and trend setting developments and examples of the catalog as an American art form in service to the business of selling goods through promoting images. Of special interest is the opening chapter on the history of the catalog and its impact on the popular culture as well as individual aspirations. Profusely illustrated throughout, Catalog Design is highly recommended reading for students of American business, catalog designers, and anyone who ever picked up and leafed through a mail-order "dream book".

Product Details

ISBN-13:
9781564967510
Publisher:
Rockport Publishers
Publication date:
03/01/1901
Pages:
160
Product dimensions:
9.00(w) x 11.00(h) x 0.80(d)

Read an Excerpt

The year is 1899. You are thirteen years old and you live on a farm out west. It doesn't matter where- all you know is that it feels like the end of the earth.
You sit at the table after (linner late one night, staring at a wondrous book. It's printed in color, for heaven's sake, and inside there are things from all over the world Taffeta silk petticoats and oak chifforob es, cream separators and fancy new single-strap buggy harnesses.
A coat trimmed in velvet catches your eye. (Or maybe it's the woman's fashionable Gibson upsweep. How does she do that?) Someday, you think, I'll wear my hair up and have a coat like that. And in that one moment, you no longer feel alone. You know there is a world out there and, what's more, that you can become part of it.
ALL THIS - FROM A CATALOG.

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