Catalyst Code: The Strategies Behind the World's Most Dynamic Companies

Overview

In an economy where markets, consumers, and technology are ever-changing and increasingly interdependent, economic catalysts - businesses that bring together a number of groups who need each other and make it easy for them to work together - are essential. Think of the credit card industry. This trillion dollar industry brings merchants and consumers together. Google creates value for its customers, and makes billions for itself, by bringing searchers and advertisers together. Companies that do this right - and ...
See more details below
Hardcover
$23.49
BN.com price
(Save 21%)$29.95 List Price
Other sellers (Hardcover)
  • All (14) from $1.99   
  • New (9) from $12.42   
  • Used (5) from $1.99   
Sending request ...

Overview

In an economy where markets, consumers, and technology are ever-changing and increasingly interdependent, economic catalysts - businesses that bring together a number of groups who need each other and make it easy for them to work together - are essential. Think of the credit card industry. This trillion dollar industry brings merchants and consumers together. Google creates value for its customers, and makes billions for itself, by bringing searchers and advertisers together. Companies that do this right - and transform their pricing practices, incentive plans, and organizational structures - are today's power brokers. Of course, catalysts have been around as long as marketplaces. But now, more than ever, they drive the economy. Doing business in this world isn't for the faint of heart - but Catalyst Code maps it out, showing where the opportunities - and pitfalls - lie.
Read More Show Less

What People Are Saying


" . . . an important book for anyone interested in understanding how breakthrough businesses can be built in today's economy."--(Bill Gates)
Read More Show Less

Product Details

  • ISBN-13: 9781422101995
  • Publisher: Harvard Business Review Press
  • Publication date: 5/9/2007
  • Pages: 240
  • Sales rank: 1,489,426
  • Product dimensions: 6.40 (w) x 9.30 (h) x 1.00 (d)

Meet the Author

David is a professor at University College London and lecturer at the University of Chicago. The author of more than 80 academic articles, his empirical research on two-sided businesses is cited widely. He is the Founder of Market Platform Dynamics, a strategic consulting firm that helps catalysts develop profitable product, customer and business strategies.

Dick is the Dean of the Sloan School of Management at the Massachusetts Institute of Technology (MIT) in Cambridge, MA, where he is also a professor of management and economics. A former member of the President's Council of Economic Advisors, Dick is one of the world's leading scholars on the economics of industrial organization. Dick is the Chairman of Market Platform Dynamics and the author of more than 100 academic articles. He has Ph.D. and undergraduate degrees from MIT in economics and lives in Boston.
Read More Show Less

Table of Contents


Acknowledgments     ix
What Is a Catalyst?     1
Build a Catalyst Strategy     21
Identify the Catalyst Community     45
Establish a Pricing Structure     71
Design the Catalyst for Success     93
Focus on Profitability     119
Compete Strategically with Other Catalysts     145
Experiment and Evolve     169
Cracking the Catalyst Code     193
Additional Readings     205
Notes     207
Index     217
About the Authors     227
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted January 18, 2008

    A multi-sided strategic approach to doing business

    Everyone¿s keen to know the secrets of successful, fast-growing companies. In response, David S. Evans and Richard Schmalensee look at new ways to bring buyers and sellers together. Companies that act as catalysts combine opportunism, customer service and savvy pricing to create a profitable, flexible business model by assembling audiences, cutting costs or connecting other companies. The authors offer plenty of concrete examples of these strategic combinations ¿ from Diners Club and American Express to Microsoft and Google. Perhaps the one weak point in their theory is that the borders between catalysts and noncatalysts are a bit fuzzy. 'A supermarket isn¿t a catalyst, but a mall is.' We recommend this interesting, strategic analysis to managers seeking a thought-provoking look at how to create new, enticing and profitable links.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)