Catering: A Guide to Managing a Successful Business Operation / Edition 1

Catering: A Guide to Managing a Successful Business Operation / Edition 1

by Bruce Mattel, Culinary Institute of America
     
 

ISBN-10: 076455798X

ISBN-13: 9780764557989

Pub. Date: 02/11/2008

Publisher: Wiley

Catering is one of the fastest-growing segments of the food service industry. To succeed in this highly competitive arena, you need not only culinary expertise, but also a wide range of business skills. That's why Bruce Mattel, a successful caterer with more than 20 years of food service experience, teamed up with The Culinary Institute of America to create this

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Overview

Catering is one of the fastest-growing segments of the food service industry. To succeed in this highly competitive arena, you need not only culinary expertise, but also a wide range of business skills. That's why Bruce Mattel, a successful caterer with more than 20 years of food service experience, teamed up with The Culinary Institute of America to create this indispensable guide. It's brimming with practical information and real-world know-how—everything you need to set up and run a profitable catering business.

Beginning with an overview of the catering profession, the book explains the various kinds of career opportunities available as well as the skills you need to succeed. It walks you through every aspect of operating a catering business, including:

  • Launching a catering enterprise
  • Pricing for profit
  • Setting up a catering kitchen
  • Hiring and managing staff
  • Marketing the business
  • Planning successful events
  • Establishing impressive service
  • Preparing distinctive food
  • Managing the dining room

For each topic covered, Catering provides detailed information and guidance on best practices, complete with the hands-on examples and insider tips you need to troubleshoot difficulties and creatively meet challenges in your own catering business.

This invaluable reference is full of tools and resources to help your operation succeed. To assist you with the practical aspects of your operation, you'll find a detailed sample business plan, helpful recommendations on staffing and equipment, complete examples of how to price events, and much more. And to make sure your service and food receive accolades, you'll find in-depth advice on service styles, tips on active buffet stations, and sample menus for a wide range of events. Featuring more than 70 instructive photographs and illustrations throughout, Catering is your road map to a thriving catering business, whether you're new to the field or a veteran caterer who wants to improve performance.

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Product Details

ISBN-13:
9780764557989
Publisher:
Wiley
Publication date:
02/11/2008
Pages:
368
Product dimensions:
7.60(w) x 9.48(h) x 1.10(d)

Table of Contents

Acknowledgments     vii
Introduction to Catering     1
Starting Your Catering Business     19
Pricing for Profit     47
Setting up the Catering Kitchen     61
Staffing     107
Marketing     141
Event Planning     157
How Can We Serve You?     213
Food Preparation and Service     253
Dining Room and Beverage Management     281
Sample Menus and Service     319
Basic Banquet Kitchen Layout     339
Index     351

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