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Praise for Catering
"Every restaurateur also wants to be in catering but doesn't always know how to take that step. Catering shows us how to take that step with ease and grace."
—Nick Livanos Co-owner of The Livanos Restaurant Group
"This book is the most comprehensive, all-in-one resource I have seen. It is filled from cover-to-cover with accurate, updated, and detailed information on all aspects of the catering industry. It is a must read for both novices and experienced caterers."
—Alison Awerbuch Executive Vice President and Partner of Abigail Kirsch Catering Relationships
"If this book had been around when I started my company, it would have shaved ten years of frustration and foolish decisions off my career and added ten years to my life. The devil (or the profit) is in the details and Catering covers the details, chapter by chapter, with entertaining examples and insightful photographs."
—Lori Daniel Chief Inspiration Officer/Founding Chef and Co-Chair of Two Chefs on a Roll
"After twenty-six years of building my business on intuition and creativity, I wish I would have had this book when I first started. If you are starting a catering company, buy this book! It sets the standard for today's competitive market with emphasis on profitability."
—Elaine Bell Owner of Elaine Bell Catering
Chapter 1: Introduction to Catering.
Chapter 2: Starting Your Catering Business.
Chapter 3: Pricing for Profit.
Chapter 4: Setting Up the Catering Kitchen.
Chapter 5: Staffing.
Chapter 6: Marketing.
Chapter 7: Event Planning .
Chapter 8: How Can We Serve You?
Chapter 9: Food Preparation and Service.
Chapter 10: Dining Room and Beverage Management.
Chapter 11: Sample Menus and Service.