CATS: The Nine Lives of Innovation [NOOK Book]


It's time to let the CATS out of the bag . . .

Curiosity might have killed the proverbial cat, but without it very real achievements would never occur. With this book as your guide, you?ll learn how to spark your innate curiosity, pounce on

problems in ways you never imagined, and enjoy greater success ...

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CATS: The Nine Lives of Innovation

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It's time to let the CATS out of the bag . . .

Curiosity might have killed the proverbial cat, but without it very real achievements would never occur. With this book as your guide, you’ll learn how to spark your innate curiosity, pounce on

problems in ways you never imagined, and enjoy greater success and satisfaction at work—and in your personal life.

Playful, profound, and positively upbeat, CATS provides what you need to tap into your power of innovation—and then

unleash it in every member of your organization. While most business thinkers view this challenge from the top down, Stephen Lundin sees the subject from a CAT's-eye view, explaining how to get every employee--no matter what level--to think and act in innovative ways. Inside, he examines the four challenges to innovation and offers practical measures aimed at conquering them. You'll learn how to:

  • Be brave ('fraidy cats never innovate)
  • Stop being “normal” (make your own rules!)
  • Embrace failure (it's the only way to learn)
  • Foster creativity (don't be a control freak)

Lundin then describes the Nine Lives of Innovation, each of which is a step toward realizing your inner CAT and becoming a fully contributing member of an innovative organization.

Prowling inside every employee is a questioner, a creator, an innovator--claws out and ready to pounce. Become a CAT and

you may fi nd yourself springing on ideas in a way that surprises you—and everyone around you.

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Editorial Reviews

From Barnes & Noble
"Companies don't innovate, people do" is the marching song of Cats, another business fable by the coauthor of Fish! This playful, unpretentious book shows how curiosity unleashes innovation, which in turn can revitalize even the most dormant organization. Using simple, memorable examples, author Stephen Lundin explains how alert managers can encourage creativity throughout their company, not just at its upper levels. Grassroots brainstorming.
Publishers Weekly
In his first solo effort, management consultant Lundin (co-author of the bestselling Fish! series of business titles) presents a collection of self-awareness and thought exercises to help both managers and underlings become more innovative and involved in their personal and business lives. Lundin delineates four obstacles that limit creativity in all kinds of environments: negative feedback, habit, fear and failure of leadership. He then describes nine techniques for overcoming those obstacles, which include organizing, understanding creativity ("Know that innovation isn't normal") and the power of provocation. Though none of these concepts are new (essentially lifted from the creative arts), much may be unfamiliar to a business audience. The CATS concept itself is rather weak-a CAT (not an acronym) is "anyone working to develop his or her capacity to innovate"-and serves less as a metaphor than a set up for puns in section titles and asides: "CAT Nip," "CAT Pause," "We have let the CAT out of the bag!" Though people with workplace problems like heavy-handed management, narrow-minded thinking or oppressive corporate culture can certainly benefit from Lundin's advice, his repetitive and overly enthusiastic text is more interested in following self-help formula than efficiently helping busy, uninspired execs.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Product Details

  • ISBN-13: 9780071602228
  • Publisher: McGraw-Hill Education
  • Publication date: 12/16/2008
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 192
  • Sales rank: 960,010
  • File size: 404 KB

Meet the Author

Stephen C. Lundin is a writer and filmmaker with a background in business, management, and education. His bestselling book FISH! has appeared continuously on the Wall Street Journal and BusinessWeek bestseller lists, and has been published in 34 languages.

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Table of Contents

Basic Assumptions of CATS

A CATS Vocabulary

Pt. 1 Innovation Turned Upside Down 1

1 All Innovation Is Personal 5

2 Four challenges and Nine Lives 11

3 The Four Challenges to Innovation 17

4 The Nine Lives of Innovation 33

Pt. 2 Sustaining a CAT'S Life 133

5 A Personal Review of the Nine Lives 135

6 Earning a CAT Belt in Innovation 149

7 CATS as a Taxonomy for Personal Innovation Tools and Concepts 155

8 More Stuff 159

9 The Bio of Whiskers One 161

A Final Thought 164

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