Cause for Success: 10 Companies That Put Profit Second and Came in First: How Solving the World's Problems Improves Corporate Health, Growth, and Competitive Edge

Cause for Success: 10 Companies That Put Profit Second and Came in First: How Solving the World's Problems Improves Corporate Health, Growth, and Competitive Edge

by Christine Arena, Michael Banks
     
 

View All Available Formats & Editions


Stung by corporate scandals, many companies have begun integrating terms like sustainable business, conscious capitalism, and corporate citizenship into their annual reports. Is it mere greenwashing or are businesses today really mending their ways? Can corporate social responsibility become the new gold standard in business? In Cause for Success, Christine Arena… See more details below

Overview


Stung by corporate scandals, many companies have begun integrating terms like sustainable business, conscious capitalism, and corporate citizenship into their annual reports. Is it mere greenwashing or are businesses today really mending their ways? Can corporate social responsibility become the new gold standard in business? In Cause for Success, Christine Arena finds reasons to be optimistic while she examines new business paradigms for doing good and translating that good into profit. From Hewlett-Packard to British Petroleum to Stonyfield Farm and the Grameen Bank, the book profiles two case-study companies per chapter, exploring radical ideas about why ethics-driven companies are today's business trendsetters, how standing up for social justice garners competitive advantage, the bottom-line benefits of serving the world's poor, the potential business rewards of philanthropic partnerships, as well as how some of the worst corporate citizens have become some of the best.

Read More

Product Details

ISBN-13:
9781577314578
Publisher:
New World Library
Publication date:
10/28/2004
Pages:
256
Product dimensions:
5.52(w) x 8.46(h) x 0.57(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >