Caution - This May Be an Advertisement: A Teen Guide to Advertising

Caution - This May Be an Advertisement: A Teen Guide to Advertising

by Kathlyn Gay
     
 
Designed to teach young consumers how to spend their money wisely, this book examines the advertising industry and the marketing techniques used to communicate its messages and shape audience response. Includes tips on label reading and comparison shopping.

Overview

Designed to teach young consumers how to spend their money wisely, this book examines the advertising industry and the marketing techniques used to communicate its messages and shape audience response. Includes tips on label reading and comparison shopping.

Editorial Reviews

School Library Journal - School Library Journal
Gr 8-12-- In a well-written, clear, and lively style, Gay covers a broad area of information about the nature of advertising, including a brief history, motivational forces, target groups, consumer awareness, etc. The book will be useful in helping those working teens--eager to get the best values for their hard-earned money--to think through the hype, try to avoid hard-sell pressure tactics, and become discriminating consumers. The volume may also interest those considering careers in the fields of advertising, marketing, or sales, as well as students interested in the psychological and financial forces behind product development and promotion. --Susan R. Farber, Ossining Public Library, NY

Product Details

ISBN-13:
9780531110393
Publisher:
Scholastic Library Publishing
Publication date:
06/01/1992
Pages:
112
Age Range:
14 - 17 Years

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