CB 2008-2009 (with Review Cards and CB4ME.COM Printed Access Card) / Edition 1

CB 2008-2009 (with Review Cards and CB4ME.COM Printed Access Card) / Edition 1

by Barry J. Babin, Eric Harris
     
 

CB, a unique book for your consumer behavior course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions—brief chapters, MP3 files, even quizzing—and built it into the most innovative approach to teaching and

See more details below

Overview

CB, a unique book for your consumer behavior course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions—brief chapters, MP3 files, even quizzing—and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With CB, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.

Product Details

ISBN-13:
9780324379747
Publisher:
Cengage Learning
Publication date:
07/29/2008
Edition description:
Student
Pages:
340
Product dimensions:
8.44(w) x 10.82(h) x 0.70(d)

Table of Contents

Part I: INTRODUCTION. 1. What is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part II: INTERNAL INFLUENCES (INTRAPERSONAL). 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, & Cognitive Learning. 5. Motivation and Emotions—Driving Consumer Behavior. 6. Personality, Lifestyles and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES (INTERPERSONAL). 8. Culture and Consumers: How Consumers Shape Society. 9. Group Influence. Part IV: CONSUMPTION PROCESSES. 10. Consumers in Situations. 11. Decision Making I: Need Recognition & Search. 12. Decision Making II: Alternative Evaluation & Choice. Part V: POST-CONSUMPTION PROCESSES. 13. Consumption to Satisfaction. 14. Consumer Relationships. 15. Consumer Misbehavior. 16. Marketing Ethics, Misbehavior, and Value.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >