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More About This Textbook

Product Details

  • ISBN-13: 9780324830002
  • Publisher: Cengage Learning
  • Publication date: 2/3/2010
  • Edition number: 2

Meet the Author

In addition to co-authoring four textbooks, Barry Babin has published over seventy research publications in prestigious periodicals such as the Journal of Marketing, the Journal of Consumer Research, the Journal of Business Research, the Journal of Retailing, Psychological Reports, Psychology and Marketing, and the Journal of the Academy of Marketing Science. Dr. Babin has won also numerous honors for his research, including the University of Southern MississippiÂ's Louis K. Brandt Faculty Research Award (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, and the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research. His research focuses on the effect of the service environment on employees and customers, and his expertise lies in building successful outcomes that support long-lasting, mutually beneficial relationships with employees and customers. He also has expertise in encouraging creativity in the workplace and wine marketing. Dr. BabinÂ's primary teaching specialties involve consumers and service quality, marketing research, and creative problem solving, and he is a popular and frequent international presenter, having lectured in countries including Australia, South Korea, France, Germany, Canada and the United Kingdom. Dr. Babin is current president of the Academy of Marketing Sciences, former president of the Society of Marketing Advances, and marketing editor for the Journal of Business Research.

Eric Harris is Chair and Associate Professor in the Department of Management and Marketing at Pittsburg State University in Kansas. He has BBA and MBA degrees from Pittsburg State University and a PhD from Oklahoma State University. Eric's professional and consulting experiences include work in advertising, sales management, healthcare marketing, and customer satisfaction assessment. He is actively engaged in research; and his work has been published in the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, PSYCHOLOGY AND MARKETING, the JOURNAL OF BUSINESS RESEARCH, the JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT, the JOURNAL OF SERVICES MARKETING, SERVICES MARKETING QUARTERLY, the JOURNAL OF BUSINESS AND PSYCHOLOGY, and others. He also serves on the editorial review board for JOURNAL OF BUSINESS RESEARCH, JOURNAL OF MARKETING THEORY AND PRACTICE, JOURNAL OF SERVICES MARKETING, and SERVICES MARKETING QUARTERLY. His research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel, customer orientation, and sales force goal orientations. He is affiliated with a number of professional associations, including American Marketing Association, Academy of Marketing Science, Society of Marketing Advances, and Association of Collegiate Marketing Educators.

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