CB3 (with Printed Access Card) / Edition 3

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Overview


Created through a "student-tested, faculty-approved" review process with more than 175 learners and faculty, CB3 offers an engaging, accessible solution to accommodate the diverse lifestyles of today's learners. CB3 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it's practiced today. This concise, engaging, and accessible solution addresses the latest consumer behavior statistics, examples and trends using a full suite of proven learning tools. An accompanying website brings consumer behavior concepts to life with interactive learning tools that support this unique, magazine-style book.

John Becker's finally been able to put his past as an FBI manhunter behind him. Then his protegee and ex-lover, FBI agent Karen Crist, comes to him for help in a case of child abduction and murder that hits too close to home. Becker must rely only on his ability to read the criminal mind to save Karen's son.

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Editorial Reviews

Library Journal
Dee is a manic-depressive, persuasive, apparently bright woman; Ash is large and lumbering, slow of speech and mind. Together, they torture and kill young boys. Former FBI agent John Becker, himself a survivor of child abuse (and hero of Prayer for the Dead , Putnam, 1991), reluctantly joins his ex-lover Karen Crist, who still works for the Bureau, in the hunt for the boys' killers. This grim tale of emotionally maimed people is unredeemed by suspense; the reader knows from the beginning things that the agents are slow to discover and will be annoyed by overlooked clues discovered just in time. Of course Agent Crist is a single mother, terrified of the dangers that may face her own young son, and of course those dangers come to pass. There is simply no one to like in this story, except possibly the young victims; but pity does not substitute for the chill generated by a truly suspenseful narrative. Save your fiction dollars.-- Elsa Pendleton, Boeing Computer Support Svcs., Ridge crest, Cal.
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Product Details

  • ISBN-13: 9780840058515
  • Publisher: Cengage Learning
  • Publication date: 3/1/2011
  • Edition number: 3
  • Pages: 352
  • Product dimensions: 3.31 (w) x 4.25 (h) x 0.28 (d)

Meet the Author


Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others. Babin is currently Max P. Watson, Jr., Professor of Business and chair of the department of marketing and analysis at Louisiana Tech University. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research, and the Academy of Marketing Science's Harold W. Berkman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and the Society of Marketing Advances, and he currently serves the marketing editor for the JOURNAL OF BUSINESS RESEARCH. Babin's research focuses on the effect of the service environment in creating value for employees and customers. His expertise is in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His primary teaching specialties involve consumers and service quality, marketing research, and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden, and the United Kingdom.

Dr. Eric Harris is Chair and Associate Professor in the Department of Management and Marketing at Pittsburg State University in Kansas. He holds BBA and MBA degrees from Pittsburg State University and a PhD from Oklahoma State University. Dr. Harris's professional and consulting experiences include work in sales management, healthcare marketing, and customer satisfaction assessment. He is actively engaged in research and has been published in the Journal of the Academy of Marketing Science, the Journal of Advertising, Psychology and Marketing, the Journal of Business Research, the Journal of Business and Psychology, the Journal of Personal Selling & Sales Management, and others. Dr. Harris also serves on the editorial review boards for the Journal of Business Research, the Journal of Marketing Theory and Practice, the Journal of Services Marketing, and Services Marketing Quarterly. He is Consulting Editor for the Journal of Managerial Issues and with Dr. Babin has coauthored a chapter in the Wiley International Encyclopedia of Marketing. Dr. Harris's research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel, customer orientation, and sales force goal orientations. He is affiliated with a number of professional associations, including the American Marketing Association, Academy of Marketing Science, Society of Marketing Advances, and Association of Collegiate Marketing Educators.

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Table of Contents


PART I: INTRODUCTION. 1. What is CB, and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. PART II: INTERNAL INFLUENCES. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. PART III: EXTERNAL INFLUENCES. 8. Consumer Culture. 9. Micro-cultures. 10. Group Influence. PART IV: SITUATIONS AND DECISION MAKING. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. PART V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior.
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