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Created through a "student-tested, faculty-approved" review process with more than 175 learners and faculty, CB3 offers an engaging, accessible solution to accommodate the diverse lifestyles of today's learners. CB3 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it's practiced today. This concise, engaging, and accessible solution addresses the latest consumer behavior statistics, examples and trends using a full suite of proven learning tools. An accompanying website brings consumer behavior concepts to life with interactive learning tools that support this unique, magazine-style book.
John Becker's finally been able to put his past as an FBI manhunter behind him. Then his protegee and ex-lover, FBI agent Karen Crist, comes to him for help in a case of child abduction and murder that hits too close to home. Becker must rely only on his ability to read the criminal mind to save Karen's son.
Dee is a manic-depressive, persuasive, apparently bright woman; Ash is large and lumbering, slow of speech and mind. Together, they torture and kill young boys. Former FBI agent John Becker, himself a survivor of child abuse (and hero of Prayer for the Dead , Putnam, 1991), reluctantly joins his ex-lover Karen Crist, who still works for the Bureau, in the hunt for the boys' killers. This grim tale of emotionally maimed people is unredeemed by suspense; the reader knows from the beginning things that the agents are slow to discover and will be annoyed by overlooked clues discovered just in time. Of course Agent Crist is a single mother, terrified of the dangers that may face her own young son, and of course those dangers come to pass. There is simply no one to like in this story, except possibly the young victims; but pity does not substitute for the chill generated by a truly suspenseful narrative. Save your fiction dollars.-- Elsa Pendleton, Boeing Computer Support Svcs., Ridge crest, Cal.
In addition to coauthoring four textbooks, Barry Babin has published over 70 research publications in prestigious periodicals such as the Journal of Marketing, the Journal of Consumer Research, the Journal of Business Research, the Journal of Retailing, Psychological Reports, Psychology and Marketing, and the Journal of the Academy of Marketing Science. Dr. Babin also has won numerous honors for his research, including the University of Southern Mississippi Louis K. Brandt Faculty Research Award (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, and the 1997 Omerre DeSerres Award for Outstanding Contributions to Retail and Service Environment Research. His research focuses on the effect of the service environment on employees and customers, and his expertise lies in building successful outcomes that support long-lasting, mutually beneficial relationships with employees and customers. He also has expertise in encouraging creativity in the workplace and in wine marketing. Dr. Babin's primary teaching specialties involve consumers and service quality, marketing research, and creative problem solving, and he is a popular and frequent international presenter, having lectured in Australia, South Korea, France, Germany, Canada, and the United Kingdom. Dr. Babin is current president of the Academy of Marketing Sciences, former president of the Society of Marketing Advances, and marketing editor for the Journal of Business Research.
Dr. Eric Harris is Chair and Associate Professor in the Department of Management and Marketing at Pittsburg State University in Kansas. He holds BBA and MBA degrees from Pittsburg State University and a PhD from Oklahoma State University. Dr. Harris's professional and consulting experiences include work in sales management, healthcare marketing, and customer satisfaction assessment. He is actively engaged in research and has been published in the Journal of the Academy of Marketing Science, the Journal of Advertising, Psychology and Marketing, the Journal of Business Research, the Journal of Business and Psychology, the Journal of Personal Selling & Sales Management, and others. Dr. Harris also serves on the editorial review boards for the Journal of Business Research, the Journal of Marketing Theory and Practice, the Journal of Services Marketing, and Services Marketing Quarterly. He is Consulting Editor for the Journal of Managerial Issues and has coauthored a chapter in the Wiley International Encyclopedia of Marketing with Dr. Babin. Dr. Harris's research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel, customer orientation, and sales force goal orientations. He is affiliated with a number of professional associations, including the American Marketing Association, Academy of Marketing Science, Society of Marketing Advances, and Association of Collegiate Marketing Educators.
PART I: INTRODUCTION. 1. What is CB, and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. PART II: INTERNAL INFLUENCES. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. PART III: EXTERNAL INFLUENCES. 8. Consumer Culture. 9. Micro-cultures. 10. Group Influence. PART IV: SITUATIONS AND DECISION MAKING. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. PART V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior.