CD-ROM: Facilitating Electronic Publishing in Business and Industry

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01/01/1992 Paperback Ships from the UK within 24 hours. Number of pages: 528. Ex. Library copy-usual stamps and marks. Condition: Very Good. May show some slight signs of wear. ... *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

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Product Details

  • ISBN-13: 9780442005238
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 10/1/1992
  • Pages: 527

Table of Contents

Table of Figures
Pt. I Marketing
Ch. 1 Go or No-Go? Qualifying the CD-ROM Application Opportunity 3
Ch. 2 How Do We Market It? The Product Marketing Strategy 21
Ch. 3 How Do We Sell It? The Product Promotion Package 34
Ch. 4 How Do We Move It? The Sales and Distribution Channel 46
Ch. 5 Supporting the Channel: Training and Technical Support 51
Ch. 6 What Will It Look Like? Product Packaging 69
Ch. 7 How Do We Get Paid for It? Accounting and Billing 73
Pt. II Product Design
Ch. 8 Eyes-On, Hands-On: User Interface Requirements 81
Ch. 9 What Will It Run On? Defining the Delivery System 93
Ch. 10 What's the Content Like? Analyzing Database Characteristics 115
Ch. 11 Finding What's in It: Indexing and Retrieval 127
Ch. 12 Eyes-On, Hands-On II: Creating the User Interface 165
Ch. 13 When All Else Fails: The User's Guide 176
Pt. III Production
Ch. 14 Where the Work Gets Done: The Data Preparation Facility 187
Ch. 15 Key It, Scan It, or OCR? The Data-Conversion Task 197
Ch. 16 The Beast in the Bushes: Cleaning and Tagging the Data 210
Ch. 17 The Yellow-Book Road: CD-ROM Formatting 219
Ch. 18 Full-Dress Rehearsal: Simulating the Disc 228
Ch. 19 At Last! Pre-mastering and Replicating the Disc 237
Pt. IV The Data
Ch. 20 Acquiring and Maintaining Content: The Substance of the Matter 251
Pt. V Now It Begins
Ch. 21 Delivering the Goods: Placing the Disc in Distribution 265
Ch. 22 Making It All Happen: Project Management and Budgeting 274
Pt. VI Case Studies
Introduction 287
Ch. 23 User Analysis 289
Corporate Internal Publishing on CD-ROM: What You Need to Know About Your Users
One CD-ROM User's Manifesto
The Legal User's Point of View
Midshipmen's Use of CD-ROM at the Naval Academy
CD-ROM Requirements for the Visually Impaired User
Ch. 24 Market Analysis 307
The U.K. CD-ROM Market
The Spanish CD-ROM Marketplace
CD-ROM in China
CD-ROMs for Less Developed Countries
Marketing the CD-ROM Business in Italy
Ch. 25 Marketing 332
Just Because It's a Good Idea Doesn't Mean It Will Sell
The Joys of Running 800 Number Support
Finding the Federal Customer
CD-ROM: The New Software Medium of the 1990s
Ch. 26 Design 351
Corporate Librarians' CD-ROM Manifesto
Evaluation Criteria for CD-ROM Search and Retrieval Software
Access Control and Protection of Information on CD-ROM
CD-ROM Joins Adult Literacy Crusade
The New Braille: A Look at CD-ROM for Blind Users
Ch. 27 Production 396
High Sierra Formatting Versus ISO 9660
Refreshing Magnetic Tapes or Converting to CD-ROM
Reviewing Editing Programs
SGML: What It Is and Its Benefits
Using WordPerfect to Implement SGML for Electronic Information Retrieval
Ch. 28 Data 424
Identification of Intellectual Property for Purposes of ISO 9660
Guidelines for Protecting Your Trade Secrets
Thomas A. Parry
Canadian Government Information Policies
U.K. Copyright and Resulting Issues for CD-ROM
Commercializing Government-Held Information on CD-ROM
Appendix: Vendors of CD-ROM Products and Services 448
Glossary of CD-ROM Terms 461
Index 519
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