Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney / Edition 1

Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney / Edition 1

by Bill Hare
     
 

"JCPenney was the quintessential American company. Since James Cash Penney opened his first store in the small mining town of Kemmerer, Wyoming, in 1902, this unique institution has been an iconic part of the national landscape. Founded and run on the core principles of thrift, hard work, and good citizenship, the retail giant

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Overview

"JCPenney was the quintessential American company. Since James Cash Penney opened his first store in the small mining town of Kemmerer, Wyoming, in 1902, this unique institution has been an iconic part of the national landscape. Founded and run on the core principles of thrift, hard work, and good citizenship, the retail giant prospered throughout the 20th century, even during the Great Depression, as American citizens came to rely on it for its good values and service.

But by the year 2000, its original beliefs arrogantly betrayed, JCPenney’s Golden Age was, sadly, just a memory.

Celebration of Fools is an insider’s look at JCPenney’s remarkable rise and fall, charting the people and events that have been the history of this American institution.

Packed with captivating stories and compelling characters -- including the company’s highest ranking woman -- Celebration of Fools offers valuable lessons applicable in today’s business climate.

With an engaging, narrative style, former Penney executive speechwriter Bill Hare tells a compelling cautionary tale with universal implications for all of corporate America.

Casting new light and astonishing revelations on this American icon and the people who nearly destroyed it, Celebration of Fools will keep readers captivated from first page till last."

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Product Details

ISBN-13:
9780814471593
Publisher:
AMACOM Books
Publication date:
05/31/2004
Pages:
304
Product dimensions:
6.50(w) x 9.30(h) x 1.00(d)
Age Range:
17 Years

Related Subjects

Table of Contents

"JCPenney Home Office

Introduction

Part I The Founder

1 America’s Famous Old Man

2 Kemmerer

3 Bumpkins in the Big Apple

4 All Their Managers Are Like Masons

5 The Bailout

Part II The Visionary

6 Socratic Method

7 Their Own Thing

8 Batten’s Ascent

9 The Common Touch

10 A Quiet Man

11 The Memo

12 The Transaction Recorder

13 Last of the Good Men

Part III The Betrayer

14 New Blood

15 Bill Howell

16 The Taj MaHowell

17 The Designer

Photo Section

18 Showtime

19 The Golden Crescent

20 Onward and Upward

21 The Speech

22 Where Have All the Core Values Gone?

23 What If I Talk to W.R.?

Part IV The End

24 Jimmy-O the Farmer

25 There’s Nothing There

26 Standing in His Underwear

27 The Funeral and HCSC

Acknowledgments"

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