Celebritize Yourselfby Marsha Friedman
Celebritizing Yourself is about branding yourself as an expert. To become a celebrity is no easy feat, but in today’s world, it is easier than ever before. Anyone, in any business, can become a celebrity following Marsha’s proven 3-Step Method. To celebritize oneself is not merely to gain fame or fortune. It’s to share one’s life experiences
Celebritizing Yourself is about branding yourself as an expert. To become a celebrity is no easy feat, but in today’s world, it is easier than ever before. Anyone, in any business, can become a celebrity following Marsha’s proven 3-Step Method. To celebritize oneself is not merely to gain fame or fortune. It’s to share one’s life experiences with others who may be in search of, and in need of, your wisdom. Friedman’s Celebritize Yourself method astutely addresses these points and more. She leads the reader through an easy to apply, step by step method that can help anyone achieve celebrity status in his or her chosen field.
- Warren Publishing NC
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- 5.90(w) x 8.90(h) x 0.50(d)
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Meet the Author
Marsha Friedman is a prominent businesswoman, publicity expert, radio personality, and public speaker. Her company, Event Management Services, Inc., is a national public relations firm. Launched in 1990, her firm represents corporations and experts in a wide array of fields. Some of the more prominent names on her client roster are Teamster's President, Jimmy Hoffa Jr., Sergeant's Pet Care Products, Former National Security Advisor Robert McFarlane, and the famous Motown Group, the Temptations.
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There are experts in every field, and sometimes we believe them, and sometimes we doubt their credibility. But, if a celebrity tells us the same exact thing, then we pay closer attention, our interest builds in what they have to say, we nod our heads in agreement and run to tell our friends the latest news. That is what celebrity can do for you, according to a new book by renowned veteran public relations specialist Marsha Friedman. "The term celebrity isn't just reserved for the stars we read about in the tabloids, but rather, it also refers to experts who are known for being the tops in their chosen fields, many times removed from movie and TV stars," says Friedman. "Whether you're a doctor, financial advisor, real estate broker, used car sales person, or even a waiter, you can celebritize yourself in any field." Friedman's point is that everyone who isn't famous still has one thing in common with people who are celebrities: at one point they weren't celebrities either. To illustrate her point, she offers two excellent examples of ordinary people who were able to find their niche and celebritize themselves in then-unknown fields: Julia Child and Erma Bombeck. Julia Child, whose background was in publicity and advertising, took her passion for French cooking and turned it into a dynasty. Erma Bombeck, a reporter turned homemaker, took a $3 per column job and turned it into a nationally-syndicated phenomenon. "Today, the names of both women are synonymous with their professions" she says. "Celebrity for these two icons grew not out of ambition or greed...what they became famous for was what they loved." Take a look at Duane "Dog" Chapman, "the most famous Bounty Hunter alive." Then there is Linda Cobb, "The Queen of Clean" and Linda Greenlaw, a swordfishing boat captain turned author who now has a series of very popular books. "Celebrity is a powerful commodity; doors that were once closed can suddenly open. People listen to what they ignored before. New business and money flows to you - not away from you. Most of all, people thank you for sharing your wisdom." Friedman points out some other perks as well: . Access - speaking engagements, radio and TV interviews . Identity - becoming your own brand . Credibility - people trust what you say . Buy In - people become anxious for the opportunity to talk about your message Friedman's Celebritize Yourself method astutely addresses all of these points and more. She leads the reader through an easy to apply, step by step method that can help anyone achieve celebrity status in their chosen field.