Celebritize Yourself

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Overview

Celebritizing Yourself is about branding yourself as an expert. To become a celebrity is no easy feat, but in today’s world, it is easier than ever before. Anyone, in any business, can become a celebrity following Marsha’s proven 3-Step Method. To celebritize oneself is not merely to gain fame or fortune. It’s to share one’s life experiences with others who may be in search of, and in need of, your wisdom. Friedman’s Celebritize Yourself method astutely addresses these points and more. She leads the reader through an easy to apply, step by step method that can help anyone achieve celebrity status in his or her chosen field.

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More About This Book

Overview

Celebritizing Yourself is about branding yourself as an expert. To become a celebrity is no easy feat, but in today’s world, it is easier than ever before. Anyone, in any business, can become a celebrity following Marsha’s proven 3-Step Method. To celebritize oneself is not merely to gain fame or fortune. It’s to share one’s life experiences with others who may be in search of, and in need of, your wisdom. Friedman’s Celebritize Yourself method astutely addresses these points and more. She leads the reader through an easy to apply, step by step method that can help anyone achieve celebrity status in his or her chosen field.

What People Are Saying

Al Ries
"We live in a celebrity world. To take full advantage of what that world has to offer, read Marsha Friedman's astute analysis of how to turn yourself into a celebrity. It's a sure-fire formula for success."--(Al Ries, best-selling author)
David Meerman Scott
"Personal branding is one of the hottest ideas out there. But most so-called experts don't tell you enough. In her must read book, Marsha Friedman shows you how to transform your personal brand to celebrity status and how to reap the resulting rewards. Fame and fortune anyone?"--(David Meerman Scott, best-selling author)
Earl Mindell
"Celebritize Yourself is a must read book for anyone who wants to get ahead of the pack in their profession, industry or career."--(Dr. Earl Mindell, best-selling author)
Howard Ruff
"Marsha's book gave me back my marketing mojo. It reminded me of principles and techniques I had forgotten that once turned The Ruff Times into the biggest-selling financial newsletter out there. Marsha's techniques really work and are worth millions!"--(Howard Ruff, best-selling author)
Lee Habeeb
"Celebritize Yourself should be required reading for any professional who wants to stand out in a crowded marketplace. The truth is; celebrity isn't only for celebrities anymore. We have celebrity political pundits, cooks, lawyers, financial experts, fitness gurus, even celebrity bail bondsmen! This is a must read for any professional who wants to take full advantage of this new media age - and the New Age of Celebrity we live in!"--(Lee Habeeb, Co-Creator of The Laura Ingraham Show)

Product Details

  • ISBN-13: 9781886057203
  • Publisher: Warren Publishing NC
  • Publication date: 2/28/2009
  • Pages: 196
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.50 (d)

Meet the Author

Marsha Friedman is a prominent businesswoman, publicity expert, radio personality, and public speaker. Her company, Event Management Services, Inc., is a national public relations firm. Launched in 1990, her firm represents corporations and experts in a wide array of fields. Some of the more prominent names on her client roster are Teamster's President, Jimmy Hoffa Jr., Sergeant's Pet Care Products, Former National Security Advisor Robert McFarlane, and the famous Motown Group, the Temptations.

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  • Anonymous

    Posted May 27, 2009

    Celebritize Yourself

    There are experts in every field, and sometimes we believe them, and sometimes we doubt their credibility.

    But, if a celebrity tells us the same exact thing, then we pay closer attention, our interest builds in what they have to say, we nod our heads in agreement and run to tell our friends the latest news. That is what celebrity can do for you, according to a new book by renowned veteran public relations specialist Marsha Friedman.

    "The term celebrity isn't just reserved for the stars we read about in the tabloids, but rather, it also refers to experts who are known for being the tops in their chosen fields, many times removed from movie and TV stars," says Friedman. "Whether you're a doctor, financial advisor, real estate broker, used car sales person, or even a waiter, you can celebritize yourself in any field."

    Friedman's point is that everyone who isn't famous still has one thing in common with people who are celebrities: at one point they weren't celebrities either. To illustrate her point, she offers two excellent examples of ordinary people who were able to find their niche and celebritize themselves in then-unknown fields: Julia Child and Erma Bombeck. Julia Child, whose background was in publicity and advertising, took her passion for French cooking and turned it into a dynasty. Erma Bombeck, a reporter turned homemaker, took a $3 per column job and turned it into a nationally-syndicated phenomenon.

    "Today, the names of both women are synonymous with their professions" she says. "Celebrity for these two icons grew not out of ambition or greed...what they became famous for was what they loved."

    Take a look at Duane "Dog" Chapman, "the most famous Bounty Hunter alive." Then there is Linda Cobb, "The Queen of Clean" and Linda Greenlaw, a swordfishing boat captain turned author who now has a series of very popular books.

    "Celebrity is a powerful commodity; doors that were once closed can suddenly open. People listen to what they ignored before. New business and money flows to you - not away from you. Most of all, people thank you for sharing your wisdom."

    Friedman points out some other perks as well:

    . Access - speaking engagements, radio and TV interviews
    . Identity - becoming your own brand
    . Credibility - people trust what you say
    . Buy In - people become anxious for the opportunity to talk about your message

    Friedman's Celebritize Yourself method astutely addresses all of these points and more. She leads the reader through an easy to apply, step by step method that can help anyone achieve celebrity status in their chosen field.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
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