The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction of persona; interactions with audiences and fans; and commodification. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote.
The first truly interdisciplinary study of its kind, this book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television.
The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction of persona; interactions with audiences and fans; and commodification. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote.
The first truly interdisciplinary study of its kind, this book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television.
Celebrity Bromances: Constructing, Interpreting and Utilising Personas
158
Celebrity Bromances: Constructing, Interpreting and Utilising Personas
158
Product Details
| ISBN-13: | 9780367554002 |
|---|---|
| Publisher: | Taylor & Francis |
| Publication date: | 01/29/2024 |
| Series: | Routledge Research in Cultural and Media Studies |
| Pages: | 158 |
| Product dimensions: | 6.12(w) x 9.19(h) x (d) |