The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service [NOOK Book]

Overview

Praise for

The Celebrity Experience
—Bob Danzig, former CEO, Hearst Newspapers, and author, speaker, and professor

"You can't focus on the customer until you develop the right attitudes in your team. The Celebrity Experience is proof that you can treat your customers as stars and improve the bottom line."
—Howard D. Putnam, former CEO, Southwest Airlines, and author of The Winds of Turbulence

"The Celebrity ...

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The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service

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Overview

Praise for

The Celebrity Experience
—Bob Danzig, former CEO, Hearst Newspapers, and author, speaker, and professor

"You can't focus on the customer until you develop the right attitudes in your team. The Celebrity Experience is proof that you can treat your customers as stars and improve the bottom line."
—Howard D. Putnam, former CEO, Southwest Airlines, and author of The Winds of Turbulence

"The Celebrity Experience precisely and lightheartedly details the way we all would love to be treated. You may not always get celebrity treatment, but there is no longer any excuse for failing to provide such an experience for your customers. The great stories, targeted examples, and wise asides all combine for a good read."
—Stephen C. Lundin, author of the Fish! series of books and coauthor of Top Performer: A Bold Approach to Sales and Service

"Imagine a world where every customer receives nothing but red-carpet service. A fantasy? A pipe dream? Not anymore. In Cutting's wonderful new book, we learn how easy—and profitable—it is to create the celebrity experience for our customers. A worthwhile read that challenges assumptions, provides techniques, and inspires action, this may be the most beneficial book you read all year."—Phillip Van Hooser, author of Willie's Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty

"Cutting's charming book is overflowing with practical ideas, delightful stories, and amazing examples of organizations that treat their customers—and their employees—like stars. I could hardly put it down! Not only does the celebrity experience create loyal customers, but it also makes workplaces lots more fun. Thank you, Donna, for helping us all look at service through Hollywood's eyes!"
—Barbara A. Glanz, professional speaker and author of CARE Packages for Your Customers and coauthor of The Simple Truths of Service as Inspired by Johnny the Bagger

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Product Details

  • ISBN-13: 9781118039298
  • Publisher: Wiley
  • Publication date: 12/16/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 256
  • Sales rank: 1,127,882
  • File size: 352 KB

Meet the Author

Donna Cutting speaks, consults, and writes on the topics of employee engagement and customer service. She spent almost two decades managing creative programs and leading employee morale initiatives in the healthcare field. A member of the National Speakers Association, she frequently delivers presentations to large corporate clients such as American Express Corporate Travel, GTE Federal Credit Union, the Society for Human Resource Management, and the American Hospital Association.

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Table of Contents

Applause.

Preface.

Chapter One. The Chicago Pizza Principle.

Chapter Two. Red Carpet Arrivals.

Chapter Three. Give ‘Em Their Chicken Soup.

Chapter Four. The Star of Your Show.

Chapter Five. Star Power.

Chapter Six. Are You Anybody?

Chapter Seven. The Celebrity Next Door.

Chapter Eight. Branding Ovations.

Chapter Nine. The Booger Principle.

Chapter Ten. Be an A List Customer.

Chapter Eleven. That's A Wrap.

Resources.

About the Author.

Second Wind Dreams.

The Celebrity Experience Hall of Fame.

Citations.

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted May 14, 2008

    I blushed

    I have been in the 'work a day' world in a supervisory capacity for more decades than I would like to admit, blithely thinking that 'we always provide great customer service', that is until I read the Celebrity Experience. Donna Cutting has brilliantly shown things that I have totally missed and she has done it in such a way that I have implemented several ideas readily. This book allows the reader to take their current company and without having a huge committee to come up with a strategy, begin implementing right away. I was also blown away with her recognition that our elders should be treated as celebrities. Here, Here. Thank you Donna.

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  • Anonymous

    Posted January 19, 2008

    A reviewer

    Just got this incredible book yesterday and being a small business owner, I have spent this Atlanta snow day to curl up with book and highlighter in hand. I knew it would be a great book but the amount of ideas and the way that Donna immediately gets you thinking of ideas to improve business and the customer experience is AMAZING. I actually had to stop on page 37 and email clients immediately to begin giving them a Red Carpet experience. It excites me to do what I do differently so that everyone is energized to go back and make a difference with their customers (eldercare residents.) The ripple effect of this book will be incredible. I will recommend this to many and purchase many more as gifts. Thank you for writing it. Jan Nelson, M.Ed., Owner, Courageous Aging.

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