Celebrity, Inc.: How Famous People Make Money [NOOK Book]

( 2 )

Overview

From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex

Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen ...
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Celebrity, Inc.: How Famous People Make Money

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More About This Book

Overview

From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex

Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.
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Editorial Reviews

Kirkus Reviews
Entertainment journalist Piazza dissects the industrialization of fame in the age of celebrity. A celebrity may be a person, but celebrity is a product, a commodity bought and sold, writes the author in this rangy analysis of the celebrity business. Like it or not, our culture has invested its celebrities with extraordinary power, and Piazza presents all the players involved, including managers, agents, publicists and producers. A dozen vignettes explore the ways in which celebrity is created and revenue streams are activated, whether it is celebrity in the long run, as in an Oscar win (there is a terrific chapter on how to buy an Oscar), or the short-term celebrity through association (Tiger Woods' lovers going public: "Their investment was just their dignity, and the payoff was substantial"). Since she has been intimately involved in the business, Piazza's chapter on celebrity magazines, from copy to newsstand placement, is particularly revealing, and she is willing to call a spade a spade when it comes to the cheesier aspects of celebritydom, from the selling of baby photos to the "leaked" sex tapes that launched Paris Hilton and Kim Kardashian. She also takes on the evolution of various branding styles and the ways in which notoriety in one sphere can be parlayed into licensing deals in another. In perhaps the most enlightening chapter, Piazza explains why some celebrities survive and others fizzle. You have to be fun and relatable, inclusive and aspirational, but most of all likable and consistent, which is why Lindsay Lohan tanked (inconsistent) and Charlie Sheen shines on (consistent in his craziness). It's rarely pretty, but Piazza ably demonstrates the celebrity machine's remarkable efficiency in getting us to give it our money.
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Product Details

  • ISBN-13: 9781453205518
  • Publisher: Open Road Publishing
  • Publication date: 11/15/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: B&N epub
  • Pages: 232
  • Sales rank: 481,963
  • File size: 742 KB

Meet the Author

Jo Piazza began her career as a staff writer at the New York Daily News after receiving a degree in economics from the University of Pennsylvania and a Masters in Journalism from Columbia University. Millions of people have enjoyed her “Celebenomics” column on AOL’s PopEater site, and her work has appeared in the New York Times, the Wall Street Journal, the Daily Beast, and Slate. Jo has also appeared as a commentator on CNN, Fox News, MSNBC, and NPR.
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Table of Contents

For TOC, see Key Selling Point #3

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews

  • Posted December 19, 2011

    loved it!

    I've been following Jo's writing career for years and she never disappoints. I definitely recommend Celebrity, Inc!

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted March 22, 2012

    No text was provided for this review.

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