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Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous
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Overview
Throughout the pages of Celebrity Leverage, you'll discover creative strategies for getting your products in celebrities' hands, getting low-cost and free celebrity endorsements, linking your business, product or service to celebrities in other ways, and even making yourself into a celebrity in your field. All of these strategies are what I collectively call "Celebrity Leverage."This book is divided into two parts. The first, "Making Your Business Famous," shows you how to get other celebrities to promote your business, your products, and your services. The second section of ...