Cellular Marketing / Edition 1

Cellular Marketing / Edition 1

by Robert A. Steuernagel
     
 

Product Details

ISBN-13:
9780471297796
Publisher:
Wiley
Publication date:
03/16/1998
Pages:
184
Product dimensions:
7.56(w) x 9.53(h) x 0.63(d)

Meet the Author

Table of Contents

Market and Product Definition.

The Marketing Organization.

The Strategic Plan and the Marketing Plan.

Pricing.

Sales Channels.

Advertising and Promotion.

Marketing Measurement.

Competitive Behavior and Analysis.

The Sales Process.

Cellular Sales Productivity.

The Limits to Growth.

Selling the Conversion to Digital.

Swords Into Plowshares: Cooperation and the Evolution of PCS.

Index.

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