Cengage Advantage Books: Essentials of Public Speaking / Edition 4

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Boston, MA 2008 Trade paperback NEW, 4th edition. ISBN 0495504246 New. NEW, 4th edition. ISBN 0495504246 Trade paperback (US). Glued binding. 378 p. Contains: Illustrations, ... black & white, Illustrations, color, Tables, black & white, Figures, Charts. Cengage Advantage Books. Audience: General/trade. NEW, 4th edition. ISBN 0495504246 Read more Show Less

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This brief value edition offers abundant practical advice on the speechmaking process, grounded in classical and contemporary theory, and organized in a format familiar to instructors. Included in this coverage is a strong emphasis on visual aids and using the Internet for speech preparation.
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Editorial Reviews

This second edition of a text/CD-ROM package introducing classical and contemporary theory and practice in speechmaking contains new strategies for using the Internet and the Web, technology tips for speakers, and expanded material on speaker confidence, avoiding plagarism, and preparing visual aids. There is new emphasis on critical thinking, with chapter-opening questionnaires, critical thinking questions and activities, and boxes encouraging students to compare ancient and modern times, as well as a chapter on distinguishing logical and fallacious reasoning. The companion CD-ROM contains access to a Web site, tutorials, and two extra units. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From the Publisher
"[Essentials of Public Speaking] provide[s] a clear and engaging core of public speaking in an inexpensive format."

"[Essentials of Public Speaking] has a feel of continual development … Each chapter builds on the previous and continues forward. It's easy for students to understand and relate to."

"[Essentials of Public Speaking] is written in a straight-forward easy to digest style that presents a difficult topic (speaking in front of people) in a positive, affirming way."

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Product Details

  • ISBN-13: 9780495504245
  • Publisher: Cengage Learning
  • Publication date: 4/15/2008
  • Series: Cengage Advantage Bks.
  • Edition description: Older Edition
  • Edition number: 4
  • Pages: 416
  • Product dimensions: 7.90 (w) x 9.90 (h) x 0.70 (d)

Meet the Author

Cheryl Hamilton, an author well known for her writing style and award-winning teaching, understands the importance of communication as a lifelong skill. Also the author of COMMUNICATING FOR RESULTS, she has conducted a number of research studies, including one published in the COMMUNITY COLLEGE JOURNAL OF RESEARCH AND PRACTICE. Dr. Hamilton has presented more than 32 papers at professional conventions, including those sponsored by the National Communication Association, Southwest Educational Research Association, Western Communication Association, and Texas Speech Communication Association. She has conducted seminars for groups such as the National Property Management Association, Bell Helicopter Textron, U.S. Postal Department, North Central Regional Police Academy, and LTV Aerospace. A native of Illinois, she received her bachelor's degree from Eastern Illinois University; her master's degree from Purdue University in West Lafayette, Indiana; and her doctoral degree from the University of North Texas in Denton.

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Table of Contents

Preface xvii
1 Foundations 1
Chapter 1 Public Speaking, Ethics, and You 2
Public Speaking: What Roles Can It Play in Your Life? 2
The Right Speech for the Occasion 5
The Communication Process and the Public Speaker 6
Ethics: The Public Speaker's Obligation 12
Chapter 2 Getting Started: Your First Speech 21
Becoming a Good Public Speaker 21
Steps to Success: Planning and Preparing a Speech 26
Chapter 3 Building Speaker Confidence 38
Understanding Anxiety 39
Managing Situational Anxiety 40
Managing Trait Anxiety: Positive Imagery 43
Other Methods for Managing Trait Anxiety 53
Chapter 4 Listening: What Speakers Should Know 58
Stages of Listening 59
Why Stimulation and Motivation Are So Necessary 63
100 Percent Communication: A Listening Myth 65
How Listeners Avoid Being Persuaded 66
Reading Listeners' Nonverbal Cues 70
Making Listening Easier 72
2 Preparing Your Speech 79
Chapter 5 Analyzing Your Audience 80
Analyzing Your Audience: Situational Information 81
Analyzing Your Audience: Demographic Information 83
Analyzing Your Audience: Psychological Information 88
Analyzing Audience Receptivity 92
Collecting Audience Information 99
Using Audience Analysis 102
Chapter 6 Selecting and Researching Your Topic 108
Selecting Your Topic, Purpose, and Main Points 109
Researching Your Topic 113
Chapter 7 Supporting Your Ideas 128
Supports That Are Overused--Use Them with Care! 129
Supports That Are Underused--Use Them More Often 132
Supporting Materials: Clarification or Proof 145
Chapter 8 Organizing Your Speech: Introduction, Body, and Conclusion 148
Organizing the Body of Your Speech 149
Organizing the Introduction of Your Speech 160
Organizing the Conclusion of Your Speech 170
Chapter 9 Outlines, Storyboards, and Speaking Notes 179
Outlining 180
Storyboarding 185
Speaking Notes 192
3 Presenting Your Speech 201
Chapter 10 Preparing Effective Visual Aids 202
Benefits of Using Visual Aids 203
Types of Visual Aids 207
Selecting Your Visual Aids 210
Designing Your Visual Aids 213
Chapter 11 Delivering Your Message 227
Visual Delivery 229
Vocal Delivery 235
Verbal Delivery 240
Immediacy Behaviors 241
Methods of Delivery 242
Rehearsing Your Speech 245
Chapter 12 Perfecting Language Style 249
Why Language Choices Are So Important 250
Effective Language Style 251
Stylistic Devices 255
Language and Bias 262
4 Types of Speeches 269
Chapter 13 Informative Speaking 270
Types of Informative Speeches 270
Steps in Preparing an Informative Speech 275
Before You Speak: Last-Minute Checks 284
Chapter 14 Persuasive Speaking 290
Persuasion Defined 290
Persuasive Versus Informative Speeches 291
Types of Persuasive Speeches 292
Steps in Preparing a Persuasive Speech 298
Using the Motivated Sequence 313
Chapter 15 Methods of Persuasion 320
Using Evidence and Logic Skillfully 320
Establishing Credibility 329
Appealing to Listeners' Psychological Needs 334
Notes 341
Glossary 355
Index 361
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