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From the Publisher
"It (Kagan) is one of the most comprehensive General Psychology texts that I have previewed. Its' multicultural focus is extensive and incorporates many diverse and thought-provoking issues. The test provides students with a venue for opinion formation, analysis of current cultural issues, and initial development of potential research agendas."
"Initial chapter information is presented in an attention-grabbing introduction, and is then strategically interwoven throughout the remaining chapter, expanded upon, and finally, carefully reviewed at the end of the chapter in a concise summary with application "Test Yourself" questions. This strategy greatly aids students in retaining/comprehending the material."
"I would describe this (text) as a general psychology book that reads well and should appeal to both advanced and non-advanced students, which is a heck of an accomplishment. It covers the right amount of material, neither overwhelming the readers nor dumbing things down for them."
"Key strengths include a strong, yet simple to understand, view of biological mechanisms that influence behavior. There is an excellent empirical backbone throughout the text."
"By and large, the book is written at precisely the right level for an introductory psychology class. Its blend of theory and application is balanced beautifully."