Cengage Advantage Books: The Challenge of Effective Speaking (with SpeechBuilder Express?, InfoTrac ) / Edition 13

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THE CHALLENGE OF EFFECTIVE SPEAKING is also available in a new loose-leaf, three hole punched format. Designed to give you and your student more flexibility with the text and course content. This new loose-leaf version will offer the exact same content as the paperback.
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Editorial Reviews

From the Publisher

"Verderber does not preach to the student, he takes them through the actual process of putting a speech together. Not only does Verderber provide extensive examples of important concepts, they are visually represented as well. The progression of chapters makes complete sense to the steps of preparation included in a speech, i.e.. Each chapter builds on the previous chapter ideas."

"The level of writing is one of my favorite aspects of this text; it is not elemental nor is it too challenging. The directness with frequent, appropriate examples is the element that makes it readable and understandable. The examples are all pertinent."

"Verderber is a solid, comprehensive text for the basic speech course with excellent examples and a nice overall structure and look."

"My main attraction to the Verderber text is the manner in which the topics are correlated to actual steps needed to perfect public speaking attempts. I feel the beginner student would find the step by step approach comforting in level of assistance."

"The textbook supports the goals of my class by relating to students how to apply public speaking outside of the classroom and incorporates technology. The three greatest strengths of this text are 1) the tone of the writing, 2) the use of technology and 3) the amount of detail and use of specific examples. The tone of the writing is formal without being unreachable."

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Product Details

  • ISBN-13: 9780495001171
  • Publisher: Cengage Learning
  • Publication date: 2/9/2005
  • Edition description: 13TH
  • Edition number: 13
  • Pages: 1
  • Product dimensions: 8.30 (w) x 10.70 (h) x 0.50 (d)

Meet the Author

Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.

Kathleen S. Verderber (PhD, University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

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Table of Contents

1. Introduction to Public Speaking. 2. Developing Confidence Through the Speech Planning Process. 3. Effective Listening. 4. Determining a Speech Goal that Meets Audience Needs. 5. Adapting to Audience. 6. Researching Information for Your Speech. 7. Organizing and Outlining the Speech. 8. Completing the Outline: Creating the Introduction and the Conclusion. 9. Creating and Using Visual Aids. 10. Practicing Speech Wording. 11. Practicing Delivery. 12. Informative Speaking. 13. Persuasive Speaking: Reasoning with Your Audience. 14. Persuasive Speaking: Motivating the Audience. 15. Ceremonial Speaking: Speeches for Special Occasions. 16. Increasing the Effectiveness of Problem Solving Discussion.
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