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Cengage Advantage Books: Building a Speech / Edition 8

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Overview

With 19 chapters organized into five units, BUILDING A SPEECH, 8th EDITION guides students through the step-by-step process of developing public speaking skills through observation, peer criticism, personal experience and instructor guidance. Readings and exercises help students draft informative and persuasive speeches and improves their research and speechwriting skills. Topics such as apprehension and listening help students realize that they are not alone in their struggle to find the confidence to speak in public. BUILDING A SPEECH is grounded in the philosophy that students can master the steps of speech construction when provided with a caring environment, clear direction, and creative examples. Plus, this new Eighth Edition of BUILDING A SPEECH — a Cengage Advantage Book — continues the tradition of providing proven texts at lower prices.

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Editorial Reviews

From the Publisher
"Building a Speech gives very thorough coverage to some speech areas that are neglected by other textbooks. It has a "reader friendly" writing style and a great chapter on conducting research."

"It is concise, it is inexpensive, and it covers the basic elements of the course in a fairly simple manner."

"Practical and yet grounded, this text is a good overall fit for nearly any public speaking course, regardless of approach."

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Product Details

  • ISBN-13: 9781111348373
  • Publisher: Cengage Learning
  • Publication date: 1/1/2012
  • Edition description: New Edition
  • Edition number: 8
  • Pages: 432
  • Sales rank: 254,744
  • Product dimensions: 7.44 (w) x 9.69 (h) x 0.79 (d)

Meet the Author

Dr. Metcalfe is the Chair of the Communications Department at the Community College of Baltimore County. He has taught the basic speech course for over 30 years. He is the author of two interactive CD-ROMs on speech training, a videodisc, and the Instructor's Manual to BUILDING A SPEECH, Seventh Edition. In addition to teaching, Dr. Metcalfe is a licensed private pilot, enjoys motorcycling during the warmer months, and playing the piano.

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Table of Contents

UNIT 1: E Surveying the Landscape. 1. Introducing the Study of Public Speaking.? 2. Understanding and Reducing Your Apprehension. 3. Building Your First Speech. 4. Analyzing Your Audience. 5. Improving Your Listening Skills. 6. Considering the Ethics of Public Speaking. UNIT II: Preparing the Foundation. 7. Selecting the Topic and Purpose. 8. Conducting Research. 9. Choosing Supporting Materials. UNIT III: Creating the Structure. 10. Organizing the Body of the Speech. 11. Selecting the Introduction and Conclusion. UNIT IV: Refining the Appearance. 12. Using Audiovisual Aids. 13. Considering Language. 14. Developing the Delivery. UNIT V: Considering Different Types of Structures. 15. Speaking to Inform. 16. Speaking to Persuade. 17. Speaking to Persuade: Motivating Audiences. 18. Speaking for Special Occasions. 19. Speaking in Groups.

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