Cengage Advantage Books: Building a Speech / Edition 8 by Sheldon Metcalfe | 9781111348373 | Paperback | Barnes & Noble
Cengage Advantage Books: Building a Speech / Edition 8

Cengage Advantage Books: Building a Speech / Edition 8

by Sheldon Metcalfe
     
 

ISBN-10: 1111348375

ISBN-13: 9781111348373

Pub. Date: 01/01/2012

Publisher: Cengage Learning

With 19 chapters organized into five units, BUILDING A SPEECH, 8th EDITION guides students through the step-by-step process of developing public speaking skills through observation, peer criticism, personal experience and instructor guidance. Readings and exercises help students draft informative and persuasive speeches and improves their research and speechwriting

Overview

With 19 chapters organized into five units, BUILDING A SPEECH, 8th EDITION guides students through the step-by-step process of developing public speaking skills through observation, peer criticism, personal experience and instructor guidance. Readings and exercises help students draft informative and persuasive speeches and improves their research and speechwriting skills. Topics such as apprehension and listening help students realize that they are not alone in their struggle to find the confidence to speak in public. BUILDING A SPEECH is grounded in the philosophy that students can master the steps of speech construction when provided with a caring environment, clear direction, and creative examples. Plus, this new Eighth Edition of BUILDING A SPEECH — a Cengage Advantage Book — continues the tradition of providing proven texts at lower prices.

Product Details

ISBN-13:
9781111348373
Publisher:
Cengage Learning
Publication date:
01/01/2012
Edition description:
New Edition
Pages:
432
Sales rank:
221,983
Product dimensions:
7.44(w) x 9.69(h) x 0.79(d)

Table of Contents

UNIT 1: E Surveying the Landscape. 1. Introducing the Study of Public Speaking.? 2. Understanding and Reducing Your Apprehension. 3. Building Your First Speech. 4. Analyzing Your Audience. 5. Improving Your Listening Skills. 6. Considering the Ethics of Public Speaking. UNIT II: Preparing the Foundation. 7. Selecting the Topic and Purpose. 8. Conducting Research. 9. Choosing Supporting Materials. UNIT III: Creating the Structure. 10. Organizing the Body of the Speech. 11. Selecting the Introduction and Conclusion. UNIT IV: Refining the Appearance. 12. Using Audiovisual Aids. 13. Considering Language. 14. Developing the Delivery. UNIT V: Considering Different Types of Structures. 15. Speaking to Inform. 16. Speaking to Persuade. 17. Speaking to Persuade: Motivating Audiences. 18. Speaking for Special Occasions. 19. Speaking in Groups.

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