CEO Capital: A Guide to Building CEO Reputation and Company Success / Edition 1

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Overview

Praise for CEO CAPITAL

"If only I had this book when I started out. CEO Capital is a surprisingly easy read on a complex subject that is very relevant to today's business. It is an insightful, valuable guide that business leaders should keep at arm's length. Recent events have demonstrated that CEO behavior and reputation can negatively impact share price and consumer confidence in a company. CEOs have a responsibility to act ethically, effectively, and emphatically. This book explains how."
-Graham Phillips, former chairman and CEO
Ogilvy & Mather Worldwide

"Dr. Gaines-Ross is one of the world's leading researchers and practitioners on the subject of CEO and corporate reputation. Her book's research findings, recommendations for enhancing reputation, and insight into the prevailing environment for leaders will be invaluable for anyone moving into, or sitting in, the CEO's office."
-Professor Paul A. Argenti, Director
Tuck Leadership Forum, Tuck School of Business at Dartmouth

"When storied former CEOs relinquish their perks-and, in some cases, their jobs-because they are forced to acknowledge that 'perceptions matter,' they are confirming how right Dr. Gaines-Ross has been all these years in urging CEOs to heed their reputations for the benefit of their companies. For too many CEOs, the lessons learned from CEO Capital come too late. But for all the rest, this book is a must-read."
-Jon Low, Senior Research Fellow
Gap Gemini Ernst & Young Center for Business Innovation

"CEO Capital is an excellent collection of practical do's and don'ts for CEOs and for those who advise them. Nowhere else have all of these valuable lessons been combined into one concise source. A wonderful guidebook for all CEOs."
-Dr. Michael Seitchik, Managing Director
Executive Education Services, RHR International

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Editorial Reviews

From the Publisher
"This is an excellent book of dos and don'ts for CEOs, potential CEOs and especially for the PR people who must help them get their message out to their various publics." (Public Relations Quarterly, Summer 2003)
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Product Details

  • ISBN-13: 9780471268079
  • Publisher: Wiley
  • Publication date: 12/20/2002
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 9.00 (w) x 6.00 (h) x 0.81 (d)

Meet the Author

Dr. LESLIE GAINES-ROSS is chief knowledge and research officer at Burson-Marsteller, a global communications consultancy with more than 1,600 employees worldwide. She has been the architect behind landmark CEO and corporate reputation research and the creator of www.ceogo.com, the acclaimed Web site devoted exclusively to CEO news and information. Prior to joining Burson-Marsteller, Dr. Gaines-Ross was Fortune magazine's director of communications and marketing.

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Table of Contents

Preface.

Acknowledgments.

PART I: CEO CAPITAL.

Chapter 1. The CEO Effect.

Chapter 2. CEO Reputation: A Capital Investment.

Chapter 3. How CEO Capital Is Built.

PART II: BUILDING CEO CAPITAL.

Chapter 4. The Countdown: Beware the Two-Headed Monster.

Chapter 5. The First Hundred Days: CEOs under the Magnifying Glass.

Chapter 6. The First Year: From Pupil to CEO Persona.

Chapter 7. The Turning Point: Leading through Thought.

Chapter 8. Revision and Reinvention: Recasting through Succession, Leaving a Legacy.

PART III: IMPLICATIONS FOR CEOS.

Chapter 9. Over the Horizon: Future Trends and Suggestions.

Notes.

Index.

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Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted February 19, 2003

    CEO Capital by Leslie Gaines-Ross

    Immense credit must be given to Dr. Gaines-Ross who bravely and successfully takes on, notwithstanding the post Enron anti-CEO environment, the hypersensitive issue of CEO reputation. Yes, agrees Gaines-Ross, being a high profile, ego obsessed CEO is asking for trouble and is to be avoided like the plague. She refuses, however, to engage in the now fashionable tendency toward unrestrained CEO bashing, preferring instead a reasoned, astute and carefully researched analysis of the CEO's role. While adding her voice to those who deride media hyped personalities, what she refers to as big "C" Celebrity CEOs, she cautions that old fashioned leadership is still desirable. When engaged in by talented CEOs, it may, indeed should, lead to the creation of an executive persona. Such a persona need not require media exposure and is entirely compatible with sound corporate practice. Such persona bearing CEOs are small "c" celebrated CEOs, who "by dint of strong leadership, discriminating vision, force of character and other admirable traits become celebrated by their employees, their industry, their peers, and occasionally (though not necessarily) even the media for jobs well done." Gaines-Ross? book amounts to a much needed, intellectually honest warning not to let the anti-CEO backlash go too far. Refusing to jump blindly onto the anti-CEO bandwagon as have so many business pundits, she stresses that executive leadership is still necessary and if effectively and ethically rendered is something which should not be hidden under the rug but promoted openly. In pursuing the cause of sound, old fashioned corporate leadership, she lays out a roadmap, based on original research, on how CEOs may repair their reputations, stressing among other things the need to communicate internally, build a management team, develop a thematic stamp and a vision. She deserves immense praise not only for her honest appraisal of the role of CEOs in today?s business environment but also for presenting an immensely practical and useful format on how to lead ethically, energetically and effectively. A major, original addition to the literature on leadership and reputation ... no doubt about it.

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  • Anonymous

    Posted December 30, 2002

    A Much-Needed Guide to Corporate Leadership

    With the collapse of the ¿celebrity CEO¿ currency it was perhaps inevitable and certainly necessary that someone should examine what value, if any, the public reputation of a CEO carries. In CEO Capital, Dr. Gaines-Ross ably dismantles many of the existing myths of CEO reputation and presents a well-researched, clearly organized guide to corporate leadership. As it turns out, CEO reputation does matter, but not in the ways that we have become accustomed to think about it in the recent past. CEO Capital provides measurable proof of the considerable market impact of a positive CEO reputation and how that reputation is built through, integrity, communication, team building, planning and vision. The tenure of every CEO is new and uncharted territory. For the talented few who make it there and for the teams they rely on to support them ¿ board members, search committees, top level executives, marketing and communications officers ¿ CEO Capital is a much needed handbook for survival and success.

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  • Anonymous

    Posted January 22, 2003

    The Quintessential Guide to CEO Self-aggrandizement

    This 2003 book would have been perfect in the pre-Enron era of Ceocentric compnies. Well researched, ably told, all it misses is today's essential message: Build the company, do your job, and your canonization will be a by-product of your success, not the other way around.

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  • Anonymous

    Posted January 9, 2003

    any CEO's "must-read"!

    I sure hope for the sake of America's economy that CEOs wisen up. By reading this book, they and their advisors will go a long way in turning things around for us all.

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  • Anonymous

    Posted December 24, 2002

    Some simple rule for CEOs

    A remarkably well written book that clearly establishes the steps necessary for CEOs (or any executive worried about their individual "brand") to maximize their value to the companies they lead. The book is filled with scores of practical do's and don'ts, and provides not-to-be-ignored lessons for anyone moving into, or sitting in, the CEO's office. Most book introductions are stale and forgettable. Not this one. It tells a wonderful story about how the author became so interested in this issue, and personalizes why it is so relevant in today's times. I for one, would feel much better about the companies I invest in, knowing that their CEOs have read this book

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  • Anonymous

    Posted December 26, 2002

    CEO Leadership

    CEO Capital is an easy to read and useful book that provides readers with a common sense approach to leading successful companies. Gaines-Ross presents a timely strategic framework for managing CEO reputation in uncertain and risky times. Her straightforward prose outlines what CEOs should be doing each step of the way, particularly in light of shortened time tables, heightened media scrutiny and accelerating demands from powerful special interest groups. Her description of what new CEOs should be doing in their first 100 days is right on. The book does an excellent job of reminding CEOs and aspiring leaders alike that their reputation and credibility are their most valuable assets and should not be left to chance.

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