CEO Crash Course: Take the Lead in Your Dental Practice

CEO Crash Course: Take the Lead in Your Dental Practice

by American Dental Association, ADA Council on Dental Practice, ADA Department of Product Development and Sales
     
 
This engaging book draws parallels with the business world to show how leadership traits of CEOs translate into dental practice success. Seasoned practitioners and top practice management consultants give insight about developing and implementing leadership skills, striking a work-life balance, meeting your bottom line, resolving conflict, inspiring your team, and

Overview

This engaging book draws parallels with the business world to show how leadership traits of CEOs translate into dental practice success. Seasoned practitioners and top practice management consultants give insight about developing and implementing leadership skills, striking a work-life balance, meeting your bottom line, resolving conflict, inspiring your team, and building a loyal base of compliant patients. Includes hundreds of ideas- find out what works in other practices and make it work for you!

Table of Contents

Chapter 1: Become a Strong Leader

Characteristics of Good Leaders
The Changing Nature of Leadership
Establish a Leadership and Management Style
The Importance of Coaching
Seven Characteristics of Work Relationships
The Dental Office Manager as Leader

Chapter 2: Establish Your Practice Philosophy

Traits to Develop
Strategic Planning
Office Vision and Mission Statement
Personal Development
Work-Life Balance
The CEO Model
Taking Care of Personal Business
Balancing Commitments
Mental Recharging

Chapter 3: Build a Solid Office Infrastructure

Develop Efficient Office Systems
Periodically Monitor Key Indicators
Implement Personnel Management Systems
Set Salaries and Bonuses Systematically
Provide Ongoing Staff Training
Formulate Clear Office Policies
Establish Embezzlement-Prevention Systems
Surround Yourself with Professionals
Methodically Purchase Office Equipment

Chapter 4: Build a Cohesive Office Staff Structure

Facilitate Office Communications
Sharpen Your Emotional Intelligence
Communicate Creatively with Your Staff
Motivate with Staff Meetings
Resolve Conflict by Communicating Openly
Celebrate to Communicate
Design Your Office to Express Your Mission
Put Your Employees First
Motivate the Person and Professional
Foster a Sense of Inclusion
Treat Employees with Distinction
Bestow Recognition
Nurture Ambition

Chapter 5: Build Your Marketing Engine

Exceed Expectations with Internal Marketing
The Power of Customer Service
Manage Patients’ Expectations
Interpersonal Relationships
Deliver a Positive Office Experience
The Three Cs: Convenience, Competence, Cost
Patient Perks

Expand Your Practice with External Marketing
Savvy Marketing
Deploy Patient Surveys Selectively
Establish a Presence with Online Marketing
Develop a Website
Take Advantage of Search Engine Optimization (SEO)
Misinformation and the Internet

Contributing Consultants

References

Product Details

ISBN-13:
2940012094261
Publisher:
American Dental Association
Publication date:
01/01/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
122
Sales rank:
974,986
File size:
376 KB

Meet the Author

The not-for-profit ADA is the nation's largest dental association, representing more than 156,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly Journal of the American Dental Association (JADA) is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit the Association's Web site at www.ada.org

The ADA offers a variety of professional publications, from infection control to staff training to coding to HIPAA, to help you run a successful dental practice. For more information, visit the ADA Catalog at www.adacatalog.org or call 1-800-947-4746.

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