CEO Priorities: Master the Art of Surviving at the Top

Overview


CEO Priorities provides direct, specific, and valuable real-world advice and insights for CEOs and aspiring CEOs or executives, supported by relevant stories couched in humor and irony.

Neil Giarratana takes you inside the CEO's office and lays out a top executive's priorities--get these right...or else! He covers the key areas that must be handled well and with smarts, and explains in detail how to do it. Weaving in examples from his 30-plus years of experience, Giarratana ...

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CEO Priorities: Master the Art of Surviving at the Top

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Overview


CEO Priorities provides direct, specific, and valuable real-world advice and insights for CEOs and aspiring CEOs or executives, supported by relevant stories couched in humor and irony.

Neil Giarratana takes you inside the CEO's office and lays out a top executive's priorities--get these right...or else! He covers the key areas that must be handled well and with smarts, and explains in detail how to do it. Weaving in examples from his 30-plus years of experience, Giarratana packs CEO Priorities full of fascinating, surprising, and always relevant information.

You'll learn what you need to know about the critical areas of concern or activity for a CEO, any one of which could mean the difference between success and failure, plus targeted advice to help you:

  • End divisive office politics
  • Fast-track new product development
  • Handle a bad quarter
  • Forecast earnings without being foolish
  • Employ moral responsibility as a competitive advantage
  • Avoid the dark side of passion
  • Successfully effect changes in company culture
  • Introduce a new business model

Everything of major significance you'll have to face as a CEO is identified and analyzed in this important new title.

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Product Details

  • ISBN-13: 9781601631268
  • Publisher: Career Press, Incorporated
  • Publication date: 10/20/2010
  • Pages: 1
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.60 (d)

Meet the Author


Neil Giarratana spent 32 years as a CEO in diverse industries, including cosmetics, toys, leather goods, and durable goods manufacturing. As the senior executive, he managed companies both in Europe (he is fluent in German and French) and the United States. He holds a BA in international relations from Stanford University and an MBA from the Harvard Business School. Neil currently resides in the Chicago area.
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Table of Contents

Introduction 9

Chapter 1 Taking Any Road will not get you There 11

Chapter 2 You Sell Something-So Get It Right 35

Chapter 3 You Are the In-House Value Proposition 59

Chapter 4 Earning Your Effective Leader Merit Badge 85

Chapter 5 Speed Bumps 95

Chapter 6 Difficult Situations, Difficult Choices 131

Chapter 7 Your People-The Soul and Sole Power of the Company 151

Chapter 8 Assumptions-Just That and Not Much More 173

Chapter 9 Anticipating, Mitigating, and Avoiding Operational Meltdown 193

Conclusion 215

Index 219

About the Author 223

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Sort by: Showing 1 Customer Reviews
  • Posted July 11, 2012

    more from this reviewer

    With more than three decades of experience as a CEO, Neil Giarra

    With more than three decades of experience as a CEO, Neil Giarratana knows how to run a company. His book includes real-life examples of common problems that confront CEOs and offers useful – if fairly elementary – advice on how to deal with those issues. Be sure to consider Giarratana’s suggestions in the context of your company – it’s possible that some of his ideas could land an inexperienced chief executive in hot water. Despite this caveat, Giarratana’s book offers notable value, particularly for neophyte executives. If you are a new CEO or a CEO-in-waiting, getAbstract recommends this briefing. Do heed one telling piece of advice: No one is going to watch your back or tend to your career as devotedly as you, so keep your eyes open.

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