CEO: Building a $400 Million Company from the Ground Up

CEO: Building a $400 Million Company from the Ground Up

by Sandra L. Kurtzig, Tom Parker
     
 

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In 1971, Sandra Kurtzig was a 24-year-old working wife, thinking of starting a family and looking for a job she could do at home. With 2 years' experience selling computer time-sharing and some knowledge of programming, she started her own business helping small- to mid-size companies streamline their manufacturing and accounting operations. Starting with $2,000 and…  See more details below

Overview

In 1971, Sandra Kurtzig was a 24-year-old working wife, thinking of starting a family and looking for a job she could do at home. With 2 years' experience selling computer time-sharing and some knowledge of programming, she started her own business helping small- to mid-size companies streamline their manufacturing and accounting operations. Starting with $2,000 and working in a spare bedroom, Kurtzig built ASK Computer Systems into the fastest-growing software company in the United States, with clients including Eastmen Kodak, Hughes Aircraft, and Emerson Electric. In 1981, Kurtzig became the first woman to take a high-tech company public, bringing off a successful public offering in the midst of a Wall Street slump. In this book she shares the business knowledge, resourcefulness, and will to win that made her impressive success possible.

Editorial Reviews

Publishers Weekly - Publisher's Weekly
The founder of the software company ASK Computer Systems recounts her entrepreneurial success. (May)
Library Journal - Library Journal
In 1971, ``Sandy'' Kurtzig was a 25-year-old working wife with only $2000 capital. Today she is chairperson, president, CEO, founder, and major shareholder of ASK Computer Systems, a company worth $400 million. How did she achieve this great entrepreneurial success? The answer can be found in her autobiography. Kurtzig describes her family background, how she became interested in the computer business, and how she decided to go into business for herself. She relates how she started ASK, promoted the business, hired key people, and became head of the largest public company founded by a woman. Her path was not without tribulations; she had to deal with a divorce, balance the demands of the corporate world with the raising of two children, and overcome prejudices against women in business. This entrepreneurial success story is recommended to all business collections.-- Lucy Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Booknews
Reprint of the Norton edition originally published in 1991. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780875845425
Publisher:
Harvard Business Review Press
Publication date:
05/28/1994
Pages:
320
Product dimensions:
6.08(w) x 9.23(h) x 0.95(d)

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