CEO-Speak: The Language of Corporate Leadership

CEO-Speak: The Language of Corporate Leadership

by Joel Amernic, Russell Craig
     
 

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CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial

Overview

CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.

Product Details

ISBN-13:
9780773578685
Publisher:
MQUP
Publication date:
02/22/2006
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
256
File size:
3 MB

Meet the Author

Joel Amernic is professor, Rotman School of Management, University of Toronto.

Russell Craig is professor, National Graduate School of Management, Australian National University.

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