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Ceu/ETC Seminar on the EURO and Tourism
     

Ceu/ETC Seminar on the EURO and Tourism

 
Table of Contents

1. Opening Statements

The Euro - A New and Powerful Identity for Destination Europa - Walter Leu, Executive Director, European Travel Commission; Analysis by WTO of the Importance of the Euro Area in European and World Tourism - Peter Shackleford, WTO Regional Representative for Europe

2. Timetable and Arrangements for the Introduction of

Overview

Table of Contents

1. Opening Statements

The Euro - A New and Powerful Identity for Destination Europa - Walter Leu, Executive Director, European Travel Commission; Analysis by WTO of the Importance of the Euro Area in European and World Tourism - Peter Shackleford, WTO Regional Representative for Europe

2. Timetable and Arrangements for the Introduction of the Euro

Tomorrow the Euro: How to Be Prepared - Bruno Lefébure, Groupeuro, European Commission; The Euro and Tourism

- Helena Torres Marques, Chairman of the Tourism Group, European Parliament; Wider Consequences of the Introduction of the Euro: The Point of View of a Banker - Klaus Weber, Director and Head of the Division for European Affairs, Deutsche Bundesbank; The Point of View of a Tour Operator - Willy van Walleghem, Vice-President of IFTO (International Federation of Tour Operators); The Point of View of the Hotel and Restaurant Sector - Michael Raffling, Director of the Austrian Professional Hotel Association and Representative of IH&RA

3. The Effects of the Euro for the Tourism Industry of Participating Countries

Report of ETAG Open Forum on Tourism and the Euro - Prof. Urbain Claeys, Chairman of ETAG and General Administrator of the Tourist Office of Flanders (Belgium); The European Commission, the Euro and Tourism - Denis Batta, DG XXIII, European Commission; The Introduction of the Euro and Tourism - Dr. Erich Musyl, Director General of Tourism, Federal Ministry of Economic Affairs of Austria; How Can Tourism Benefit Fully from the Single European Currency? - Leonor Trindade, Director General of Tourism of Portugal; Spanish Tourism Prepares for the Euro - Teresa Castillo, Area Coordinator, Sub Directorate for Tourism Cooperation and Coordination, Directorate General for Tourism, Spain

4. The Impact for the European Countries not Participating in the System

The Position of Later Entrants to the EMU - Stefanos Avgouleas, Secretary-General for International Economic Relations, Ministry of National Economy of Greece; The Euro and Tourism in the UK - Nick Markson, EU Policy Manager, British Tourist Authority; How Can Those Outside EMU Avoid Possible Adverse Consequences? The Case of Russia - Ivan Prostakov, Director for Italy of the Tourist Office of the Russian Federation; The Effect of EMU on Tourism in the Mediterranean - Prof. Joe Falzon, Consultant, National Tourist Organisation of Malta

5. Conclusions

Prof. Peter Keller, Chairman of the WTO Commission for Europe

Bilingual - Séminaire CEU/CET sur L'euro et le tourisme

Product Details

ISBN-13:
9789284402724
Publisher:
World Tourism Organization
Publication date:
01/28/1998
Pages:
117

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