The Challenge of Effective Speaking / Edition 15

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Overview

Do you want to ace your public speaking course? All you need to know, including all of the skills that will help you become a confident speaker and conquer speaking anxiety, are thoroughly covered in THE CHALLENGE OF EFFECTIVE SPEAKING, 15e. A favorite with students, this best seller guides you through six key "Speech Planning Action Steps". The result? You'll learn how to prepare and deliver strong speeches that get you good grades in your public speaking course! You'll be guided through topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with an emphasis on outlining), and language and delivery. The new 15th edition of this nationwide best seller also including many online tools, including videos of actual student speeches accompanied by Interactive Video Activities that help you develop and strengthen your public speaking skills. Authors Rudy and Kathie Verderber, together with new coauthor Deanna D. Sellnow, have grounded this new edition with the latest research to give you an exceptional resource for creating and delivering your speeches.

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Editorial Reviews

From the Publisher
"The Challenge of effective Speaking is a very user friendly book that highlights the most important areas for an introductory public speaking course. The examples are relevant and the feedback from my students over the years has been very positive."

"The outlining of the chapters is superb. It is easy to take notes from the chapter and see what the main points and sub points are. The Reflect on Ethics examples are real life scenarios that students (and instructors) can relate to. They are relevant, timely and can be a great impetus for classroom discussion. I feel this is an excellent introductory book for the public speaking student. The sample speeches are excellent multimedia tools for the students use as role models."

"I like the Verderber approach of combining speaker apprehension with good speech preparation. There is a good deal of merit to the suggestion that students can reduce apprehension by proper planning… Overall, I like the way the text illustrates the constituent parts of a properly organized and outlined speech."

"The text is both student-friendly and teacher-useful. It is well-written and provides sensible, up-to-date information in a pleasing manner. The support available is excellent in terms of multimedia, web, and CD."

"The Challenge of Effective Speaking is a good basic public speaking textbook that is clearly written, is easy for student to read and understand, is attractively laid out, and covers the important material as well as or better than any other speech textbook I have examined."

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Product Details

  • ISBN-13: 9780495911340
  • Publisher: Cengage Learning
  • Publication date: 1/1/2011
  • Edition description: Older Edition
  • Edition number: 15
  • Pages: 400
  • Product dimensions: 8.40 (w) x 10.70 (h) x 0.70 (d)

Meet the Author

Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.

Kathleen S. Verderber (PhD, University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

Deanna D. Sellnow is the Gifford Blyton Endowed Professor of Communication and Director of Undergraduate Studies in the Department of Communication and of the Division of Instructional Communication at the University of Kentucky. She conducts faculty development workshops on instructional communication pedagogy and has published her research in regional, national, and international journals. Her research interests include the rhetoric of popular culture, particularly music as communication, and instructional communication. She is co-author of COMMUNICATE! COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage Learning.

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Table of Contents

1. Introduction to Public Speaking. 2. Developing Confidence Through the Speech Planning Process. 3. Effective Listening. 4. Determining a Speech Goal that Meets Audience Needs. 5. Adapting to Audience. 6. Researching Information for Your Speech. 7. Organizing and Outlining the Speech. 8. Completing the Outline: Creating the Introduction and the Conclusion. 9. Creating and Using Visual Aids. 10. Practicing Speech Wording. 11. Practicing Delivery. 12. Informative Speaking. 13. Persuasive Speaking: Reasoning with Your Audience. 14. Persuasive Speaking: Motivating the Audience. 15. Ceremonial Speaking: Speeches for Special Occasions. 16. Increasing the Effectiveness of Problem Solving Discussion.

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