Challenge the Ordinary: Why Revolutionary Companies Abandon Conventional Mindsets, Question Long-Held Assumptions, and Kill Their Sacred Cows

There’s little room for error in today’s global economy. It does not allow for mediocrity; the rules and players have changed; and ordinary simply won’t work anymore. If companies don’t have the best products and services and the top people delivering them, their competition will—and they will do it all over the world.

As companies expand and grow, the skills that led to their success often won’t sustain further development in a more complex, high-stakes environment. Yet few resources exist ...