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"Every business leader and sales professional will benefit from Championship Selling."
Jeffrey J. Fox , bestselling author of How to Become a Rainmaker
"Championship Selling provides a comprehensive framework for individuals and entire companies to build lasting value. Read this book if you don't want to be left behind."
Mike Charette, Vice President Customer Development Wal-Mart, Johnson & Johnson
"Championship Selling will help you see the customer in a refreshing new light."
Tom Greco, Senior Vice President Sales, Frito-Lay North America
"Forget books on getting the customer to see it your way. Championship Selling tells you something much more valuable: how to see it the customer's way."
George Cooke, CEO, Dominion of Canada General Insurance
"The concepts in Championship Selling speak directly to the shift companies need to adopt if they want to position themselves for success in today's environment."
Steve Fox, Senior Vice President Customer Business Development, Nestlé
"Sales leaders of the future will need to become customer general managers. Championship Selling will get them on the right road fast."
Tom Muccio, former President Global Customer Teams, Procter & Gamble
"You'll never look at customers the same way again."
Tim Boissinot, Executive Vice President, Quebecor
"Championship Selling gives you the tools to create enduring, sustainable value. If you want a leadership edge, this is the book to get."
Kevin Cashman, CEO, LeaderSource and bestselling author of Leadership from the Inside Out
PART ONE: THE SALES REVOLUTION.
1. Embracing the Shift.
2. Making the Connection.
3. Changing the Focus.
4. Building the Structure.
5. Unleashing the Power.
PART TWO: THE PERFORMANCE PYRAMID.
6. Perspective: Embedding Championship DNA.
7. Playing Catch: The Heart of Championship Selling.
8. Preparation: Developing a Plan for Strategic Customer Management.
9. Cresting the Performance Pyramid: Process and Presenting.
10. Seizing the Challenge.