Changing Appearances: Understanding Dress in Contemporary Society / Edition 1

Changing Appearances: Understanding Dress in Contemporary Society / Edition 1

by George B. Sproles, Leslie D. Burns
     
 

ISBN-10: 1563670143

ISBN-13: 9781563670145

Pub. Date: 02/28/1994

Publisher: Fairchild Books

This text examines two important issues: how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded; and what social, economic, and psychological factors cause an individual to adopt or reject a style. The authors discuss the evolution of the concept of fashion, and what methods are used by fashion forecasters to

Overview

This text examines two important issues: how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded; and what social, economic, and psychological factors cause an individual to adopt or reject a style. The authors discuss the evolution of the concept of fashion, and what methods are used by fashion forecasters to determine consumer behavior.

Product Details

ISBN-13:
9781563670145
Publisher:
Fairchild Books
Publication date:
02/28/1994
Edition description:
New Edition
Pages:
342
Product dimensions:
7.50(w) x 9.30(h) x 0.80(d)

Table of Contents

• Perspectives on the Nature of Fashion
• The Birth and Evolution of New Fashions
• A Theory of the Fashion Process
• Fashion Life Cycles
• Fashion Leadership
• Social Process of Fashion Diffusion
• The Mass Diffusion and Termination of Fashion Trends
• Fashion Adoption and the Individual
• Symbolic Dimension of Fashion
• Fashion Communication Channels
• Consumer Decision-Making Process
• Forecasting Future Trends

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