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Posted September 13, 2011
The Changing MO is an excellent book for all business professionals. The book explores how important the brand reputation is to drive a more holistic approach to marketing which includes engagement and public relations. The book is based on interviews with leading CMO's. Although the focus is on the CMO in particular, each chapter disects a business leaders role within an organization and how that role fits into the larger organization. The book was very well written, researched and the information is way beyond "nice to know", it is meant for deep thinking and analysis that will provide leading executives with insight to be adapted for their particular situation. The book does not provide answers per se as few business sectors are alike- however, it provides a deep analysis that allows the reader to ask themselves questions and likely answers to their particular situation that is executable immediately. This is a must read for all C level executives, regardless of your area of expertise. This book will be on my desk for reference often and will not collect dust on my shelf!
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