Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)

Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)

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by Michael Masterson, MaryEllen Tribby
     
 

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To attain and sustain success in today's dynamic business environment, it's no longer enough to be good at just one type of marketing. While you may already be making money using just one marketing channel, expanding into additional channels—especially the Internet—will help you attract prospective customers and increase your company's potential revenue.

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Overview

To attain and sustain success in today's dynamic business environment, it's no longer enough to be good at just one type of marketing. While you may already be making money using just one marketing channel, expanding into additional channels—especially the Internet—will help you attract prospective customers and increase your company's potential revenue. The fact is, if you're only using one channel, you're likely leaving millions of dollars on the table and in danger of losing the customers you already have.

Authors Michael Masterson and MaryEllen Tribby understand the importance of multi-channel marketing. Through their combined fifty-nine years of firsthand business experiences—working with companies such as Agora Inc. and their Early to Rise e-newsletter, as well as other distinct products—they know what it takes to increase business success. And now, with Changing the Channel, they share their invaluable insights with you.

Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels—explaining how each one works and addressing the challenges you might face should you choose to use them. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.

Once you gain a firm understanding of what these channels are all about, you'll discover how to create successful marketing campaigns with them and learn how to analyze test results to optimize their effectiveness. Along the way, Masterson and Tribby offer you some smart ways to track customer buying habits with a database that covers all marketing channels, and help you avoid the temptation of trying to sell your customers every time you contact them—a mistake that could hurt you in the long run.

If you're ready to grow your company, your customer base, and your profits, adopting a multi-channel approach to marketing today will guarantee success tomorrow. And with this book as your guide, you'll quickly discover how marketing your ideas, services, or products across multiple channels can help develop and deepen customer relationships as well as improve your bottom line.

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Product Details

ISBN-13:
9780470375020
Publisher:
Wiley
Publication date:
10/27/2008
Series:
Agora Series, #10
Pages:
286
Product dimensions:
6.20(w) x 9.10(h) x 1.10(d)

Meet the Author

Michael Masterson has developed a loyal following of morethan 350,000 subscribers with Early to Rise (www.EarlyToRise.com),an e-newsletter published by Agora Inc. Throughout his remarkablysuccessful business career, Masterson has been involved in twobusinesses that grew beyond $100 million, two more that exceeded$50 million, and at least a dozen that surpassed the $10 millionmark. He is also the author of the New York Times, WallStreet Journal, and Amazon.com bestsellers Ready, Fire,Aim; Seven Years to Seven Figures; AutomaticWealth; and Automatic Wealth for Grads . . . and Anyone ElseJust Starting Out (all published by Wiley), and Confessionsof a Multi-Millionaire. Subscribe to Michael Masterson's dailye-zine at www.EarlyToRise.com.

MaryEllen Tribby is currently CEO and Publisher of Earlyto Rise. She was responsible for quadrupling sales and profitswithin her first fifteen months there. Tribby is also the founderand Executive Publisher of Investor's Daily Edge andTotal Health Breakthroughs, ETR's sister publications.

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