Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)
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Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)

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by Michael Masterson, MaryEllen Tribby
     
 

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An all-encompassing guide to making the most from multi-channel marketing

Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for

Overview

An all-encompassing guide to making the most from multi-channel marketing

Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.

Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.

  • Discusses how to create successful marketing campaigns by using a mix of different marketing channels
  • Offers some smart ways to track customer buying habits with a database that covers all marketing channels
  • Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches

With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

Product Details

ISBN-13:
9780470375020
Publisher:
Wiley
Publication date:
10/27/2008
Series:
Agora Series , #10
Pages:
286
Product dimensions:
6.20(w) x 9.10(h) x 1.10(d)

Meet the Author

Michael Masterson has developed a loyal following of more than 350,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora Inc. Throughout his remarkably successful business career, Masterson has been involved in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Ready, Fire, Aim; Seven Years to Seven Figures; Automatic Wealth; and Automatic Wealth for Grads . . . and Anyone Else Just Starting Out (all published by Wiley), and Confessions of a Multi-Millionaire. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com.

MaryEllen Tribby is currently CEO and Publisher of Early to Rise. She was responsible for quadrupling sales and profits within her first fifteen months there. Tribby is also the founder and Executive Publisher of Investor's Daily Edge and Total Health Breakthroughs, ETR's sister publications.

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Changing the Channel: 12 Easy Ways to Make Millions for Your Business 4.3 out of 5 based on 0 ratings. 3 reviews.
Luke_Bailey More than 1 year ago
Small business owners who could use some advice on their marketing strategies will love this book. It shows you how to understand all of the marketing channels at the ready, and how to leverage and balance them for your business' success. Whether it's web leads, print ads, or cold calls, you need to have a good method for the combined approach that will earn you the most customers. Too many small biz owners put all of their eggs in one basket when it comes to marketing. I suppose folks new to marketing or running marketing for small businesses can wow their colleagues with the authors fancy "multi-channel marketing" strategy terminology.

I run a small business and also recommend two books that have helped me greatly in recent years. The Emotional Intelligence Quick Book has helped me with the ups and downs as well as in my discipline as a leader and Squawk!: How to Stop Making Noise and Start Getting Results is a book I give to all my managers to ensure there aren't any seagulls hovering in my company's hallways.
Guest More than 1 year ago
This books has taught me enough to make the price a 'steal'. There are plenty of good tips and useful information in this book and I'm glad I bought it!
Anonymous More than 1 year ago